Weekly discussion by freelancers and professionals about running a business, finding clients, marketing, and lifestyle related to being a freelancer.
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Episode 252: 240 FS Productized Service Buildup with Nathan Lee
On today's episode of The Freelancers' Show, Philip Morgan, Curtis McHale, Jonathan Stark, and Reuven Lerner discuss Productized Service Buildup with Nathan Lee. Nathan is an expert software developer, who has been in the industry for more than 15 years. Tune in and learn about his unique offerings now as freelance developer!
Episode 251: FS 239 Creating Your Online Course
Today's episode of the Freelancer's Show is hosted by Phillip Morgan and Reuven Lerner. Phillip and Reuven discuss Preparing Your Online Course. Phillip thinks that one of the best things he has done for his online business is adding low-priced products to the mix. It's important to not be 100% reliant upon services.
Episode 250: 237 FS Your First Digital Product
Jonathan Stark, Philip Morgan and Reuven Lerner welcome this week's special guest Curtis McHale. Curtis is a marketing expert that specializes in the technical market. Today, the Freelancers discuss what it takes to market your technical online business in Curtis McHale On...
Episode 249: 236 FS Your First Digital Product
On episode 236 of The Freelancers Show, Jonathan Stark, Philip Morgan, and Reuven Lerner discuss about how you can have Your First Digital Product. Tune in, and learn what it is and how it allows you to earn while you sleep.
Episode 248: 235 FS The Difference Between Menu Pricing and Productized Services
On episode 235 of The Freelancers Show, Jonathan Stark talks about The Difference Between Menu Pricing and Product Services. This episode is a follow-up to the previous one on productized services. Stay tuned and learn more about today's topic.
Episode 247: 234 FS Productized Services
Introduction Productized services Definition 9:50: Copywriting Understand the problem your service solves. Pricing 15:30: Testing with productized service Draft Ethercycle Website Teardowns (Kai Davis and Kurt Elster) 19:30: Mobile Onboarding Blair Enns 28:30: Freelancers just starting out Hourly billing Screening out clients Website Rescue 38:10: Word of mouth Part of marketing Niches Expensiveproblem.com 45:50: Downsides to productized services Pricing Start small Low level of collaboration Minimize risk Give options Picks: Building the Perfect Sales Page (Jonathan) Internet Archive Wayback Machine (Philip) Examples of Productized Services: * https://draft.nu/revise/ * http://websiterescues.com/ * https://doubleyouraudience.com/pricing/outreach/ * https://memberup.co/membership-roadmap/ * http://sessions.superspicymedia.com/ * http://uibreakfast.com/services/ hired.com/freelancershow
Episode 246: 233 FS Meddling Clients
Introduction The Indecisive Carpenter You be the expert. 4:15: Communication Set goals for the project with the client. Don’t ask the customer’s opinion. 9:15: Staff augmentation Behaving as an employee Become a consultant or advisor instead. 16:20: Consultant vs. employee Ron Baker Expertise translates into advice. 21:30: Client wants to be involved more. Run any request past the business case. Keep the project on course. 30:00: Target businesses without your capabilities in-house. Do more than just your craft. Ask the right questions. Establish yourself as an expert. 39:40: Maximize your profit. Not just revenue. Don’t give away your knowledge for free. Value is contextually defined. 45:45: What to say to clients. Find out the business goal. Communicate about progress. Ask for more information about customers. Picks: Mike Monteiro Keynote (Jonathan) Shard Keychain Tool (Jonathan) Design Is a Job (Philip) Start With No (Philip) How to Fail at Almost Everything and Still Win Big (Reuven) hired.com/freelancershow
Episode 245: 232 FS Q&A
1:01 Protecting yourself from “scope-creep” and unending revisions Measuring progress and clear communication 10:47 Freelancing without dealing with invoices and collecting payments Working with an agency or permanent employer 18:24 First step to launching a career as a freelance web developer Positioning yourself in the market and identifying your customer niche 25:58 Choosing programming skills that will be the most valuable as a freelancer Skills with broad range and flexibility 34:10 Feeling intimidated by freelance job listings Identifying poorly defined projects and not being afraid to ask questions 48:42 Freelancing as an expat Tax considerations Hired.com CashFly
Episode 244: 231 FS When to Move On (Chuck Leaving)
00:30 Chuck leaving the show 1:18 Introducing the topic: Knowing when to move on 5:40 Leaving a successful podcast 15:11 Deciding when to move on 19:19 Being spread too thin versus being effective 22:54 Improving workflow 25:30 Chuck’s focus on online conferences 28:30 Overcoming resistance to change in business 30:05: Getting through lean times 33:22 Hiring help and outsourcing tasks 35:09 Future of DevChat.tv podcasts Picks: Selling to Big Companies by Jill Konrath (Reuven) Soundbreaking on PBS (Philip) This American Life: Quitting (Philip) Philip Morgan - Retired page (Philip) 2017 Wall Calendar - Neuyear.net (Charles) Amazon Echo Dot (Charles) Hired.com
Episode 243: 230 FS Differentiating Yourself
Introduction How to differentiate yourself from the crowd When you’re not the cheapest option Fungibility 6:00: It has to matter to your client. Different differentiations for each client 8:50: Marketing and customizing your proposal Figure out who your competitors are Niche down on a specialty or target market 15:40: What are you offering that others aren’t? Training Tangible and intangible benefits 20:20: Developing a compelling value proposition Eight ways to add more value 22:00 Back it up with proof Credibility is critical Illusory superiority bias 27:00: Six categories of differentiators Predictable cost Risk mitigation Concierge service Vertical specialization Urgent service Shared worldview 32:15: Commoditization Be choosy Be passionate Use trial and error 42:15: Freelancing vs consulting Different mindsets Work your way up Let your differentiation develop over time Picks: Save to Google Drive (Philip) Scanbot (Philip) Google Keep (Jonathan) Expensiveproblem.com/18 (Jonathan) Thanksgiving (Jonathan) Clean Master (Reuven)
Episode 242: 229 FS Q&A
0:20 What is everyone working on? Hourly Billing is Nuts Deadline Funnel Conferences The Eventual Millionaire 5:00: Questions to ask on a Greenfield project Bootstrap Phoenix Elixir Open Source 15:45: How to write cover letters and earn clients Upwork Conferences Apprentice model Setting the price Writing the cover letter Redmine The Apprenticeship Patterns by Dave Hoover Scott Hanselman iPhreaks episode 37:00: What to do if you have no employed experience Don’t lie Get LinkedIn endorsements GitHub Stack Overflow About.me Links: Hired.com
Episode 241: 228 FS Non-Writing Content Marketing Methods
Introduction FreelanceRemoteConf Content marketing that does not involve the written word 4:30: What Is Content Marketing? Showing expertise Helping people Providing value 6:20: Podcasting Screencast Creating a Twitter Clone 10:30: Missing out on client work? Ruby on Rails “Giving away the farm.” 16:40: Highly scripted video UberConference John Sonmez 22:00: Casual video or audio Facebook Live Aaron Walker Facebook community YouTube Live Fullscope.tv Publish on a consistent schedule 34:45: Case Studies YouTube or Google Hangouts 39:50: Practicalities Search engine rankings Transcription services Comparing yourself to others 47:50: Infographics Picks: Ditching Hourly (Reuven) Limony Snicket’s A Series of Unfortunate Events (Reuven) Rev.com (Philip) Trustvelocity.com (Philip) Born to Win by Zig Ziglar (Charles) Mindmup.com (Charles) devchat.tv/conferences (Charles)
Episode 240: 227 FS Building Courses with Anna Sabramowicz
1:00: Introduction Anna Sabramowicz Putting together online courses 3:05: Marketing 5:00: What to put in the course What problems do you solve? 9:00: What type of course? Email (Paid or Free) Video Joe Rogan podcast Webinars HeadsUp app 24:00: Data testing Positioning Ask the right questions 38:30: Tools Start small Teachable.com Drip 45:30: Be a student Create an outline Picks Weekly newsletters (Reuven) Lerner Consulting (Reuven) Ikea New Cordless Milk Frother Handheld Cappuccino Latte Espresso (Jonathan) Ditchinghourly.com (Jonathan) Deadline Funnel (Philip) Ringr (Philip) Webinar Jam (Charles) Presentation Clicker (Charles) Firewatch (Anna) Papers, Please (Anna) Mark’s Daily Apple (Anna) Hired.com
Episode 239: 226 FS Podcasting for Freelancers
1:00 Topic Introduction: Podcasting for Freelancers All panelists have a podcast 2:00 Why start a podcast? Building trust Getting to know you Portability 6:30 Benefits over video Less to get in the way of the message Simpler to put together Defining the purpose Different type of call to action 15:15: Getting listeners to return to the podcast Picks Marketing, display advertising, brand advertising Podcast Motor 22:45: Podcasting as a self-referral Podcasting to peers vs. to clients 100 Most Trusted People in America (Reader’s Digest) 26:20: What to talk about Define your audience Specific questions to ask Experiment Pick something you’re excited about 39:00: What if podcasting for your peers is not working? Monetizing Outreach 46:30: Making your content interesting Format Personality and preferences Make sure you’re having fun Pick a focus Making the execution the product Picks: Ditching Hourly podcast (Jonathan) Todd Tresidder on Double Your Freelancing (Jonathan) Stripped, Macy Gray (Philip) The Online Photographer: 1000 Fans (Philip) Podcast Answer Man (Charles) Podcasting A to Z (Charles) 12 Week Year (Charles) Freelance Remote Conf for 2017 (Charles) Hired.com
Episode 238: 225 FS Questions and Answers
1:00: How do I get good freelance gigs online? Solve a problem or find a better platform Get a more positive mindset Ask insightful questions Look for hidden opportunities 10:30: Customer discovery and roadmapping Brennan Dunn course on roadmapping Jonathan Stark: Why questions 11:50: Cold outreach “Are you the right person to talk to?” Look them up (LinkedIn, Google, GitHub) Come in with prior knowledge Know personal info Selling To Big Companies by Jill Konrath 24:15: Accepting profit-share as a retainer You’re becoming an investor Blended cash compensation 31:30: Updates PositioningCrashCourse.com Paul Jarvis Rails Remote Conf How to Hire a Part-Time Employee Entreprogrammers.com Picks: Selling To Big Companies by Jill Konrath How to Hire a Part-Time Employee The 12-Week Year