The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

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214 - You are more than your job title — with Sarabeth Berk

November 09, 2022 1:03:39 0.0 MB Downloads: 3

Sarabeth Berk is a TEDx speaker and professional identity researcher. She is reshaping how we think about the workforce by shifting and expanding our definition of professional identity. What does that mean exactly? It means that you should not be limited to either/or titles (e.g. specialists vs. generalist). And that there is a third option: hybrid. But does that help or hurt your marketing efforts? Will potential clients and employers be intrigued or confused? In this episode, Sarabeth and Chris Do define and debate the merits of hybrid professional identities. Spoiler alert: Chris is not immediately sold on the idea. Sarabeth argues that what we do professionally is difficult to categorize into simply one box. Many of us find fulfillment and excel at the intersection of several disciplines. Just as our names are unique to us, our titles and what we do follow suit. However, the trick is knowing how to communicate that intersection clearly. If you struggle with the decision of specializing versus generalizing or find yourself living somewhere in the middle then you will enjoy this conversation. This episode is sponsored by by BetterHelp. Give online therapy a try at betterhelp.com/futur and get on your way to being your best self. Learn more about your ad choices. Visit megaphone.fm/adchoices

213 - Creativity is not magic — with Joey Cofone

November 02, 2022 0:59:32 0.0 MB Downloads: 0

Do you have to suffer to build character? We get philosophical in part two of our conversation with Baronfig founder and author Joey Cofone. He and Chris continue their discussion about The Laws of Creativity and delve into the role failure—and sometimes delusion—plays in the story of success. We like how Joey explains the concept of creativity: like a musical instrument, creativity is a practical trade that you can learn, develop, and improve over time. Learn more about your ad choices. Visit megaphone.fm/adchoices

212 - The Laws of Creativity — with Joey Cofone

October 26, 2022 0:55:24 0.0 MB Downloads: 0

Joey Cofone is the Founder and CEO of Baronfig, an award-winning designer and entrepreneur, and the newly minted author of The Laws of Creativity. If you have listened to our podcast long enough then you may have heard Joey’s voice before. Way back in episode 57. We are pleased to welcome him back to the show to share what he’s been working on for a long time: defining the laws of creativity. In part one of this conversation, Joey and Chris share some of their most poignant memories of creativity. They discuss the importance of remaining curious, following your instinct, and why what makes you weird also makes you wonderful. Sponsored by Masterclass - The Commercial Break - Learn more about your ad choices. Visit megaphone.fm/adchoices

211 - How to give and receive feedback — with Eric Moore

October 19, 2022 1:05:11 0.0 MB Downloads: 0

Criticism is easily given, but rarely appreciated. At some point we have all had to critique someone else’s work or be critiqued by a client, manager, or teacher. The experience can be emotionally rattling. In part four of our design thinking talk, Eric Moore and Chris Do discuss ways to improve how you give and receive critique. A key component of constructive criticism is having a shared criteria to review the work. During their conversation, Chris and Eric share memorable stories of critique from their experience as students, teachers, and professionals. Pro tip: grab a pen and paper before you listen to this one. You will want to take notes. Sponsored by First Republic Bank - https://firstrepublic.com HolaBrief - https://www.holabrief.com/thefutur Hookpoint - https://goingviral.pro Learn more about your ad choices. Visit megaphone.fm/adchoices

210 - Know your audience — with Eric Moore

October 12, 2022 1:10:18 0.0 MB Downloads: 0

Creative ideas are tough to sell. They start vague and, until fully realized, are malleable concepts prone to change. So how do you prove the value of an idea before it is created? With design thinking, of course. In part three of our design thinking conversation, Eric Moore joins Chris Do to discuss what is at the heart of this beloved concept: knowing your audience. You may hear design thinking referred to as human-centered design. That idea of designing with people in mind is what makes design thinking both a mindset and a framework. And the main ingredient is empathy. In this chat, Eric shares stories from his experience using design thinking at scale and working with enterprise-level SaaS companies. He also offers a free (no strings attached) gift that you can download from thedesignthinker.org. Sponsored by BetterHelp - https://betterhelp.com/futur Wix - https://wix.com/partners First Republic Bank - https://firstrepublic.com Learn more about your ad choices. Visit megaphone.fm/adchoices

209 - The 4 phases of Design Thinking — with Eric Moore

October 05, 2022 0:51:27 0.0 MB Downloads: 0

Now that we understand what design thinking is, it is time we learn how to use it. In part two of our design thinking discussion, app designer Deanna joins Eric and Chris to walk us through her practical application of the framework. We start by explaining the four phases of the design thinking process and follow Deanna’s story and design process for context. We also discuss how making empathy maps (and what they are), Eric’s cleverly named rose-thorn-bud concept, and where data analysis and confirmation bias come into play. Sponsored by First Republic Bank - https://firstrepublic.com HolaBrief - https://www.holabrief.com/thefutur Learn more about your ad choices. Visit megaphone.fm/adchoices

208 - What is Design Thinking? — with Eric Moore

September 28, 2022 0:55:26 0.0 MB Downloads: 0

Eric Moore is a communication strategist and champion of design thinking. In this episode, he and Chris debate an eyebrow-raising talk from Natasha Jen called Design Thinking Is Bullsh*t. For context, Natasha Jen is an acclaimed designer and partner at the renowned design studio, Pentagram. In her talk, Natasha criticizes the concept of design thinking, ultimately calling it B.S. But is that true? Is design thinking just a sticky note ladened buzzword, or is it woefully misunderstood? If you are unsure what design thinking is (and whether it is a tool worth learning), this episode is for you. Sponsored by BetterHelp - https://betterhelp.com/futur First Republic Bank - https://firstrepublic.com Learn more about your ad choices. Visit megaphone.fm/adchoices

207 - Your vibe attracts your tribe — with Anneli Hansson

September 21, 2022 1:13:20 0.0 MB Downloads: 0

The word authentic gets thrown around a lot, especially when describing brands. But what is an “authentic” brand? And why do some brands garner loyal customers while others do not? In this episode, Anneli and Chris discuss the traits of what they refer to as magnetic brands. That is, brands that customers prefer over others and that have true fans. If you are interested in branding, brand strategy, or trying to figure out how to bolster your brand, then give this conversation a listen. Sponsored by: Learn more about your ad choices. Visit megaphone.fm/adchoices

206 - The Art of Detachment Pt. 2 — with Anneli Hansson

September 14, 2022 0:50:33 0.0 MB Downloads: 0

In part two of our discussion about detachment, Chris and Anneli dive deeper—and more personally—into how practicing detachment benefits your life. It's easy to attach your value and identity to your work. But that attachment then often becomes the root of your unhappiness. If your work is undervalued or criticized, then you feel personally undervalued or criticized. In this conversation, Chris shares his steps to practice meaningful detachment and explains key concepts that he follows. If you struggle with criticism, perfectionism, or taking ownership of your response in a situation, this episode might help. Learn more about your ad choices. Visit megaphone.fm/adchoices

205 - The Art of Detachment Pt. 1 — with Anneli Hansson

September 07, 2022 0:42:12 0.0 MB Downloads: 0

If you’ve listened to the podcast long enough (or watched enough videos), you will have heard the joke about Chris being a robot. That is to say; he always keeps his cool. But how does he do it? How does Chris regulate his emotions so well? Especially in the face of aggressive internet criticism. In part one of this two-part episode, Chris and Anneli discuss the art of detachment. By definition, detachment means being free from bias or prejudice. And that is key to Chris’s ability to remain objective. Sponsored by Wix - https://wix.com/partners Learn more about your ad choices. Visit megaphone.fm/adchoices

204 - Put something on the line — with Sean Cannell

August 31, 2022 1:15:53 0.0 MB Downloads: 0

Sean Cannell is a YouTuber, international speaker, and the founder of ThinkMedia. His mission: help entrepreneurs build their influence and go full-time doing what they love through the power of online video. In 2022, Sean took a huge risk by throwing a live personal branding event in Las Vegas, NV. He booked guest speakers like Gary Vaynerchuk, Alex Hormozi, and Vanessa Lau, which put tremendous pressure on his team. Pressure to make this event memorable for guests and profitable for his business. Fortunately, it worked out for the best, but not without making a few mistakes. In this unique conversation, Sean shares why he hosted an event of this magnitude and what he learned from the experience. He and Chris talk about event marketing strategy, booking high-profile guests, and the value of putting yourself in a challenging situation. Sponsored by: Gusto - https://gusto.com/futur Learn more about your ad choices. Visit megaphone.fm/adchoices

203 - Prototyping yourself — with Kate Pincott

August 24, 2022 1:07:49 0.0 MB Downloads: 0

Kate Pincott is a product designer, design coach, and CEO/founder of Remote Design Coaching. Her mission: reconnect designers to their intuition and creativity. At the peak of her tech-design career, Kate burned out. She had been running at full speed in shoes that did not fit. But instead of taking a sabbatical or falling into distraction, she made an interesting choice. Kate took what worked (and what she had become quite good at) in product design and applied it to her life. She started prototyping herself. Think of it as taking incremental steps toward improving your life. For Kate, step one was simply working outdoors in nature. In this candid chat, Kate shares her process for prototyping herself and offers guidance about how you can reconnect with your body, mind, and intuition. It is a fascinating framework. Kate even coaches Chris during their conversation, so you can see how her coaching process works in real-time. Sponsored by: Learn more about your ad choices. Visit megaphone.fm/adchoices

202 - Making a marketing strategy from scratch — with Joana Galvao

August 17, 2022 1:08:18 0.0 MB Downloads: 0

Joana Galvao is the founder of award-winning branding and web design agency GiF Design Studios. She is also on a personal mission to help fellow creative service providers stay booked solid. In this special episode, Joana takes us through her entire marketing funnel. You will hear how it developed and how she automates nearly everything to maximize efficiency. Joana’s marketing process worked so well that she took four months of maternity leave and did not check her email once. If that doesn’t impress you, we don’t know what will. Better yet, Joana was kind enough to share this process as a free download to The Futur Podcast listeners. Download the document and follow along as you listen (or save it for later). Sponsored by Learn more about your ad choices. Visit megaphone.fm/adchoices

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201 - How to make content that goes viral — with Brendan Kane

August 10, 2022 1:15:24 0.0 MB Downloads: 0

Brendan Kane is a bestselling author and influential marketing advisor to celebrities, pro athletes, and major brands. He’s helped clients like Taylor Swift, Paramount Studios, Vice, and IKEA make content that consistently goes viral. Despite how it may feel, the algorithms are not working against you. They are one of the keys to making viral content. In this episode, Brendan walks us through his process for creating quality content that appeals to a broad audience and makes our algorithmic adversaries happy. Want to know the secret to social media success? Effective storytelling. The best content comes from stories that resonate with people on many levels. According to Brendan, there are six different ways people perceive content. We can use that information to tell better stories with context that matters to our prospective audience. Brendan also dispels myths and outdated advice for how to “beat” the algorithm. For instance, unleashing a consistent torrent of content will not yield better engagement results because crappy content is still crappy. If you want to improve your content, be more strategic with social media, and connect with a wide range of people, listen closely to this episode. Sponsored by Gusto - https://gusto.com/futur Wix - https://wix.com/partners Learn more about your ad choices. Visit megaphone.fm/adchoices

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200 - Making sense of data — with Neil Hoyne

August 03, 2022 1:03:05 0.0 MB Downloads: 0

Neil Hoyne is an author, researcher, and marketing executive working at Google as Chief Measurement Strategist. He is also a senior fellow at The Wharton School and an advisor for Capital G. Neil specializes in building strong customer relationships by analyzing data like customer lifetime value (CLV) and consumer psychology. In this informative conversation, Neil and Chris discuss the power and pitfalls of relying on data to make business decisions. They start by defining what “data-driven” means and how awkward current marketing tactics are when you think about it. It’s easy to get caught up in data analytics, which is why we like Neil’s advice: you don’t have to be the best; you simply need to be better than the alternatives. If you are confused by your customer data, this episode will help dispel some of that analytical haze. Sponsored by Peloton - https://onepeloton.com/app Learn more about your ad choices. Visit megaphone.fm/adchoices