A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
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Inertia - The Only Thing That Matters
Inertia is the tendency to not change. Everyone is on a path driven by inertia, which leads just about everyone to always repeat the same things. Which is a problem if you're starting a startup, since you need people to do something different (buy your thing).In this episode we talk through inertia and how to build startups that leverage it vs. fight it, with cameos from Javier the Hot Air Balloon Guy, Erin Andrews, and Donald Trump. SPONSOR: Bluprint + their Indiegogo campaign - the only coffee maker that cares about your entire dayTacklebox article: Don't Edit Your Deck, Edit Your InvestorsArticle on Erin Andrews + Donald Trump on social media
INTERVIEW: Tom Eisenmann (HBS) on Why Startups Fail
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How to Choose the Right Customer (ITS Classic)
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Is Your Startup Idea Good? (ITS Classic)
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I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product. Today's ITS Classic episode talks through storytelling archetypes that'll help you write compelling copy and become a 10x better marketer. Tacklebox Cohort 27 starts June 2, Apply by May 1Pixar's 22 Rules of Storytelling
How to Prioritize and Build a Personal Operating System (ITS classic)
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How to lose 1.8 billion dollars in 10 days
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Curiosity and Space
We're told the curious entrepreneurs are the most successful. But we're also told we need to be experts for our startups to work. How do you balance being curious and learning with being seen as an expert?Today, we explore curiosity through one of the best founders to ever go through Tacklebox, and through another founder just getting started building something in the Space...space.Tacklebox Accelerator (next program June 2) Tacklebox Self-Paced Accelerator (next program whenever you'd like)Ted Lasso Darts Scene
Survivorship Bias, Base Rates, and Librarians
You get startup advice constantly. Your ears probably perk up when it comes from an entrepreneur that's been successful. But what should you listen to? What's still relevant? How can you evaluate if the tactics an entrepreneur suggests are right for you? Today we talk through survivorship bias, how to take advice, how to check base rates, and how to decide on the right strategies for your startup. Plus, librarians, salespeople, and adultery. Tacklebox (Cohort starts March 31)Tacklebox Self-Serve (No cohort, your own pace)Don't Eat Before Reading This (Anthony Bourdain)
Let It Go
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This Too Shall Pasta (Vision + Part II of Problems vs. Opportunities)
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