A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

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How to get counterintuitive startup ideas

December 01, 2021 00:17:55 17.18 MB Downloads: 0

If lots of people think your startup idea makes no sense, it's got a much higher likelihood of succeeding. Counterintuitive ideas will buy you time to build, test, and flesh out your product before competitors catch on. Today, we talk through how to come up with and grow counterintuitive ideas while looking at a bonkers business Brian can't get enough of.Tacklebox Membership (Cyber Monday Code "BuildThings"Core WalkingList of Mental Models

Three Things Entrepreneurs Should Do Over Thanksgiving Break

November 24, 2021 00:13:00 12.47 MB Downloads: 0

Today we talk through three things entrepreneurs can do over Thanksgiving break - and the next six weeks - to differentiate themselves in 2022. Stories about the fireplace delusion, rainfall in Bermuda, and how to tell sexual partners you've got chlamydia will help us out. The Fireplace DelusionRain in BermudaTacklebox Method

How to create your own MBA in entrepreneurship

November 17, 2021 00:15:02 14.44 MB Downloads: 0

If you were building an MBA in entrepreneurship from scratch, how would you do it? We built out a framework to design your own program - and just about any other program you'd like - on today's pod.   Tacklebox Method

Story 3: How to sell wood for $10 when everyone else sells it for $5

November 10, 2021 00:10:56 10.5 MB Downloads: 0

Today we'll talk about a guy in the Adirondacks who sells wood for $10 when everyone else around him sells it for $5. He sells 10x more wood than all his competitors and it's all due to being able to answer one question really well. We'll dig into that question and how you can leverage it to build your business on this week's Idea to Startup. Tacklebox MethodElephant water skiing on the Hudson RiverThe Effective Executive

Story 2: How to motivate people

November 03, 2021 00:10:49 10.38 MB Downloads: 0

The apartment I live in was on the market for a year without a bid, then sold in a bidding war for well above ask in a week. What the heck happened? Today's episode breaks down why people took action (and a framework to create it).  Tacklebox Method Sell The Position (🐐 episode)

Three Stories To Get You Unstuck - Story 1: Sell The Position

October 27, 2021 00:09:16 8.88 MB Downloads: 0

People keep telling us they're stuck. The next three pods are stories that'll get your juices flowing. It'll be impossible to be stuck after them. Today's is about Selling The Position - it's probably the most helpful single concept we've ever discussed on the pod. Seth Godin - The Wrong BusTacklebox Method 

How to Quit Your Job and Pursue Your Startup Idea

October 20, 2021 00:20:16 19.45 MB Downloads: 0

Lots of people come into our orbit because they'd like to get their startup to a point where they can quit their full-time job and transition over. Here's what you need to do before you quit - and what'll happen to you and your idea once you do. If you're looking for a kick in the ass, this might be it.Tacklebox MethodThe Artists Way  

How to Motivate Customers (and People) feat. Airstreams

October 13, 2021 00:17:02 16.33 MB Downloads: 0

We leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business. Tacklebox MethodYu-Kai Chou (Twitter)Yu-Kai Chou (Blog)Actionable Gamification

MAILBAG PART 2: Testing a pasta startup, how niche is too niche, and a structure for dealing with founder stress

October 06, 2021 00:18:03 17.33 MB Downloads: 0

In part two of our Mailbag series, Brian answers listener questions on how to run lean, inexpensive, fast tests on an idea that seemingly has big up front costs (we launch tests for the pasta startup), how niche is too niche, and a framework to deal with stress as a founder.As always, thank you for the questions, and if you'd like to submit a question, email it to team@gettacklebox.com  Notes:Tacklebox MethodThe roles available at Oar include: VP, Engineering: https://jobs.jobvite.com/newco/job/ohVGffwRVP, Product: https://jobs.jobvite.com/newco/job/oeUFffwMUI/UX Designer: https://jobs.jobvite.com/newco/job/oTUFffwrSoftware Engineer: https://jobs.jobvite.com/newco/job/oCUFffwaStrategy, Finance and Operations Director: https://jobs.jobvite.com/newco/job/otcRgfwwSocial Media and Outreach Specialist: https://jobs.jobvite.com/newco/job/oebRgfwg 

MAILBAG: Listener questions on a startup ethos, great marketing, a travel company for couples, and nootropics (sorta)

September 29, 2021 00:19:15 18.48 MB Downloads: 0

Brian answers emails from listeners on a startup ethos, examples of great marketing - leveraging behavioral economics to remove friction and The Rent Is Too Damn High guy, nootropics (sort of), and the best inputs for the best outputs. We also start a travel company for couples.   Tacklebox MethodAll the books I mentioned Podcasts How I Built ThisThe Dave Chang ShowNo Stupid QuestionsIndie Hackers

A Treading Water Startup (feat. Scorpions and Frogs)

September 22, 2021 00:16:41 16.01 MB Downloads: 0

Lots of entrepreneurs spend their time trying to figure out if their startup idea is "good." They wonder if they can raise funding and build a team. But so much of our idea evaluation ignores the most fundamental building block of a startup - the magic moment that will spur organic growth. There is no funding or team or business without that initial magic, so maybe the best route is to reverse engineer a business from that moment?On today's episode, we talk through a startup where people gather together to tread water, comparing it to Peloton and Mirror, and talk about starting with a moment and working backwards.   Tacklebox Method (Podcast Listener Page)How Mirror GrewBooks on why people share:ContagiousMade to StickPredictably Irrational

Hidden Lottery Tickets

September 15, 2021 00:14:51 14.25 MB Downloads: 0

Are you finding your startup's hidden lottery tickets? What are the opportunities hiding in plain sight that will drastically amplify your output? We talk through Bumble, vertical farms, poker, and derivatives trading, and set up prompts for you to identify hidden lottery tickets that'll catalyze your startup.The Tacklebox MethodFound a ska version of I Want It That Way - looking for something better

Vertical Farms, Robert Frost, and Growth

September 08, 2021 00:15:32 14.9 MB Downloads: 0

We are BACK.We talk through how to approach a startup idea in a space you aren't in expert in, how to build momentum and make decisions fast, and the problem mindset. We also talk through how everyone was wrong about Robert Frost's The Road Not Taken and what that means for Brian's vertical farm startup. The Tacklebox Method - link to discount for ITS listenersFounder Venn Diagram - free, in Foundations -> Founder Venn DiagramThe Growth Mindset Tom Eisenmann interview - Why Startups Fail  

INTERVIEW: Jeff Sheldon, Founder @ Ugmonk

June 30, 2021 00:39:41 38.09 MB Downloads: 0

Jeff Sheldon is the founder of Ugmonk, a company I have an enormous amount of admiration for. It's a thoughtful, purposeful, highly effective business that creates and curates beautifully designed products. Jeff has run and grown the business slowly and sustainably (without funding), building an incredibly engaged customer base. This strong customer affinity allows him to launch products through crowdfunding campaigns without a massive marketing budget.We talk through how he built Ugmonk, how he thinks about curation and design, and we go deep on his most recent Kickstarter campaign - a ~half million dollar raise for Analog.  UgmonkAnalogTacklebox Self Serve Accelerator

How to Not Waste Your Life

June 23, 2021 00:14:53 14.27 MB Downloads: 0

The past 15 months kicked our butts. We all picked up some terrible habits, and we get a pass for it. But now it's time to dig ourselves out of the hole.This episode goes through three questions that'll help you refocus, tactics to find your North Star, and a framework to reset your inputs. There's never been a better time to build a startup, and if you haven't got an idea or are deciding between a few - this is the place to start. Spirited AwayTacklebox