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A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
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30 Minutes of Growth
Founders and marketers are always busy. While there are many marketing podcasts out there telling great stories, frustratingly few give real-life growth marketing tactics.
That’s what makes 30 Minutes of Growth different. Host Alex Garcia, of Marketing Examined, dives into his guest’s brain and pulls out actionable playbooks against the clock.
Every episode Alex pulls out not one, not two, but three growth marketing playbooks for you to instantly put into practice... before time runs out.
The countdown starts on March 14th, with new episodes every Tuesday. Make sure to subscribe wherever you get your podcasts.
Episode 100 🔥: How to Design Your Life to Support Building a Startup on the Side
The 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards growth, not inaction. We go through how you can design your life to make progress on your startup the norm with a little help from Brian's grandfather, Poppy.Tacklebox
How to Stand Out: Differentiate your Startup with Categories
The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress. TackleboxRSVP for Entrepreneurs with Jobs Getting Coffee in NYC on April 6Consulting inquiries: team@gettacklebox.com
How to Guarantee Word of Mouth Growth for Your Startup
Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep. BylddTacklebox
The Three Pillars of an Idea That Can Grow Huge
Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron. Pepsi ChallengeGeneration Defining StatsThe Innovator's DilemmaCompeting Against Luck
Start a Startup in Ten Days using Four Questions: Kitchen Organizer Edition
Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.Tacklebox MembershipWix
Perfect is the Enemy of the Good: Startup Product Edition
Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth. TackleboxThe Psychology of Money
How to Conquer Irrational Fear as a Startup Founder
Today we'll talk about the irrational fears that keep entrepreneurs from doing the things they need to do to be successful. We've got stories about Barney Greengrass, a six year old pedaling on a Peloton with his hands, and a tourist ending up with the perfect order. And, a system to ensure you don't get caught making irrational decisions that hamstring your startup. Byldd Tacklebox MembershipITS habit pods: How to Not Waste Your LifeYou Need a BouncerDo The Thing
The Most Interesting Startups are Boring (and how to make sure yours is, too)
Building a great startup usually isn't rocket science - it often comes down to just trying more things than anyone else does. The hard part about this is the repetition and the mindset - building a system will push you through. Today we talk about that system with a little help from a prolific writer and a startup idea about sabbaticals. Tacklebox MembershipSay hi: team@gettacklebox.com
How to Build a Startup in a Crowded Market
Entrepreneurs are told all the time to avoid crowded markets. There's too much competition, there's too much venture funding, you'll get squashed like a bug. I'm not so sure. There's a lot to like about crowded markets - this episode talks through how to carve out your own space and benefit from all the great things crowded markets have to offer. TackleboxA podcast on Slice
A Formula for Creating Moments Your Customers Will Share
Creating moments your customers will share is how your startup will grow early on. This episode will teach you how to orchestrate and plan those moments before you've built a product. Your business will rely on these moments for growth, so we need to figure them out early. Featuring bagels, noodles, and a dog training app. Tacklebox Membership (Pod Listeners Page + Discount)Xi'an Famous FoodsH&H Bagels
Don't Bail On Your Startup Idea Right When It's Getting Interesting
There's an epidemic of talented entrepreneurs bailing on their startup ideas right before those ideas are about to get interesting. We talk about why and how to avoid it, with a little help from Splash Mountain and a Tacklebox alum. Tacklebox
Startup Practice
People are too precious with ideas. The idea you've got is probably wrong, but the only way you'll get to the right one is working on the wrong one - not waiting for the right one to magically appear. But how do you do that? This episode is about startup practice - how to find and test ideas on the side that'll eventually lead to the one that'll hopefully change your life. TackleboxThe RescueHow to Get Startup Ideas
Storytelling 101 for Entrepreneurs
A storytelling primer for entrepreneurs. Marketing is storytelling, and in this pod we lay out a three step framework for telling exceptional stories that convert customers. This is idiot-proofing - you don't need to be a great marketer or writer or storyteller. You can build effective messaging campaigns if you understand and execute this process. Tacklebox Membership UpDate
BONUS STORY: The Monster and The Girl
A bonus short episode for a snowy Friday. A story that might light a bit of a fire under your ass for 2022. Great to listen to over lunch.And don't worry, we'll get back to our tactical episodes next Wednesday 💪🐐😈.Tacklebox Membership
The Secret Pod
Startups work best when they're anchored around a secret. A great secret has three characteristics, and Brian goes through those, as well as examples of a few secrets that can anchor a business, in this week's pod. Tacklebox Membership Pod PromoOur Brain Typically Overlooks This Brilliant Problem Solving Strategy