A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

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How to Think Bigger (feat. Mattress Mack and Asymmetric Upside)

November 09, 2022 00:21:01 20.18 MB Downloads: 0

Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big. TackleboxTacklebox Podcast EmailsThe Tweet

20(ish) Min Skills: How to Find Your Wedge (feat. Bleeding Neck Problems)

November 02, 2022 00:20:28 19.66 MB Downloads: 0

If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge.TackleboxSign up for the Notion framework  

Start a Startup in an Hour a Day (Part 3 of 3): Taking the System for a Spin (feat. You've Got Mail and Curious Ruby)

October 26, 2022 00:27:56 26.82 MB Downloads: 0

Today is the last in our three-part series on how to start a startup in an hour a day. Brian talks through an idea he's working on on the side - VR for chronic pain - and sets up and executes a two-week, hour a day sprint. We dig in on the three pillars of the system - The Big Question, Tactics, and Structure, how to use friction and leverage, and how to organize your startup life around being curious. If you're interested in a notion doc that'll help you organize the hour-a-day system, sign up here. TackleboxWhy Greatness Cannot Be PlannedCan Virtual Reality Help Chronic Pain?

Start a Startup in an Hour a Day (Part 2) - Founder Archetypes and a Two-Week Sprint Rhythm

October 19, 2022 00:23:17 22.36 MB Downloads: 0

In the second episode of the series, we'll talk through the type of founder you are - Storyteller, Builder, or Manager. We'll then help you build out a two-week sprint cadence to test and grow your idea dependent on which type of founder you are. We get a little help from Brian's grandma and an offsite event startup for businesses trying to get their remote employees to feel some camaraderie. Tacklebox Rhythm Signup

Start a Startup in an Hour a Day (Part 1 of 3) - Reflection + A Lifestyle Debt Audit + Finding a Free Hour

October 12, 2022 00:18:43 17.97 MB Downloads: 0

Today is the first of a three part series on setting up an operating rhythm for building a startup while you've got a full-time job. We lay out a system to help you make serious progress in an hour a day. We focus on reflection - specifically, your lifestyle debt - in an attempt to free up an hour of your time for the startup work. A startup won't be sustainable if it's layered on top of everything you're doing now. So today, we find you a free hour. Tacklebox - Startup Rhythm SignupThe Rhythm of the Night 🐐The Laws of Creativity (code "IdeaToStartup" for 20% off)Rescuetime - track your time automaticallyToggl - track your time manuallySell the Position - Brian's favorite pod

20(ish) Min Skills: How to Write Direct, Persuasive Copy (feat. The Four Keys to Writing)

October 05, 2022 00:20:32 19.72 MB Downloads: 0

Today we'll talk about the biggest gap in most entrepreneurs skillsets - writing compelling copy. We'll go through the Four Keys to Writing which idiot-proof writing compelling copy that'll convert customers from landing pages, ads, and cold emails. Implement this stuff and you'll give your startup a much better chance at success. TackleboxHow to Write Copy course signup (50% off)

How to Start a Community-Based Startup - or Tack a Community Onto Your Existing Business (feat. Monks and Lonely Dads)

September 28, 2022 00:22:24 21.51 MB Downloads: 0

Today we'll talk about community. What a good community looks like, the mistakes people make around communities, and how to test an idea for a community fast. We'll test out a community for lonely dads, dive into an example about a freelancer community, and check in on a couple of Monks walking through Central Park at night. TackleboxFreelance FoundersDavid Spinks on Community

20(ish)-Minute Skills: The Concierge MVP

September 21, 2022 00:24:33 23.57 MB Downloads: 0

Today's episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time. TackleboxMore Concierge MVP Examples

How to Spot Promising Startup Ideas (feat. The Hard Startup Myth and The Hassle Premium)

September 14, 2022 00:20:17 19.47 MB Downloads: 0

Today we'll help you find and choose the right startup idea. We'll use a couple of frameworks to help you evaluate startup ideas you've got and find startup ideas other people miss. We talk through the Hard Startup Myth and The Hassle Premium, two mental models that'll make sure your next idea has legs. We'll also evaluate Tinder for Jobs and learn a lesson from the great Frank Prisinzano.  BylddTackleboxFrank's Crispy Egg video + instagramPersonal MBA

How to Raise Money from Angel Investors with Angela Lee (37 Angels, Columbia Business School) ((And we start a $100mm taco company the last 15 minutes))

September 07, 2022 00:39:42 38.12 MB Downloads: 0

Awesome chat with Angela Lee (37 Angels, Columbia Business School) about angel investing. We talk through what angels are looking for, who should try to raise from them, what'll happen if they do, and what the other options are.Then, we spend the last 15 minutes starting a $100mm Taco company. Angela walks through the process goals and financial milestones she'd want to hit in a fascinating startup exercise. Angela Lee37 AngelsShould you Bootstrap or Raise VC?Tacklebox

How to Get the World to Work For You (feat. pickleball and the greatest marketing campaign of all time)

August 31, 2022 00:19:05 18.32 MB Downloads: 0

If you understand how the world works, you can let it do some serious heavy lifting for your business. If you ignore how it works, your business is as good as dead. Today we talk through three universal truths - forces that you can put behind your business to dramatically accelerate it. We'll use three examples - the best marketing campaign Brian's ever seen, the most magical product, and the mind-blowing growth of pickleball. Maria Maria 🎶Tacklebox 🎣

Three Ways to Build Trust (feat. parking valets and a cure for baldness)

August 24, 2022 00:17:55 17.21 MB Downloads: 0

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August 17, 2022 00:27:57 26.84 MB Downloads: 0

Today, we'll start a business in 20(ish) minutes. We'll talk through the idea, figure out assumptions, run a test, and make a decision. We leverage a three step process to figure out if the idea is worth our time: Whisper Ideas vs. Rooftop Ideas, Rivers and Dams, and a Hypothesis Test. Tacklebox

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August 10, 2022 00:16:18 15.66 MB Downloads: 0

I meet far too many unhappy entrepreneurs. The whole point of this thing is to build a business that makes you happy. It needs to work, but it also can't make you miserable. Lots of entrepreneurs set themselves on a bad path from day one by ignoring critical early decisions. We talk through them today. And if you're not happy building what you're building, it's not too late. Tacklebox

A Podcast Figuring Out Your Value (featuring an aperol spritz startup and a magician)

August 03, 2022 00:21:15 20.4 MB Downloads: 0

Today we'll help you sink your teeth into value. We'll help you understand what people will actually pay for, talk through a framework to ensure you're creating enough value to anchor a business, and look at examples of a few startups doing this well and poorly. There's also a magician. Make $1,000 TodayTacklebox