A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

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A Weekly Prioritization and Audit Framework to Help Entrepreneurs Make Great Things

June 15, 2022 00:26:39 25.58 MB Downloads: 0

Most entrepreneurs struggle with prioritization. When you need to do *everything*, where do you start? Today we lay out a three-part framework to make sure you're spending your time on the most important stuff. It includes a calendar, a weekly audit, and an environment makeover. Best of all, it works. Hat tip to Finland for the inspiration. TackleboxTom Eisenmann Episode

How to Test If Your Idea Can Grow Before You Build It (featuring a meeting agenda startup)

June 08, 2022 00:24:28 23.5 MB Downloads: 0

Today we talk through testing and getting to an idea that can grow before you invest time and money to build it. We do this through the lens of a meeting agenda startup, plus revisit Brian's basketball lesson business and the NYC speakeasy, Please Don't Tell. ImmiPlease Don't TellTacklebox

What Makes a Great Product?

June 01, 2022 00:16:41 16.02 MB Downloads: 0

Today we break down a tough question: What makes a great product? We look at Brian's two favorite products to tease out themes and characteristics we can leverage to build a great first product at a smaller scale. Tacklebox Membership (with pod listeners discount / application)

Strategies for a Crowded Market: Breaking Down Three Coffee Startups

May 25, 2022 00:24:13 23.25 MB Downloads: 0

Operating in a crowded market with a ton of potential is tempting - and tough. Today, we evaluate companies taking very different approaches to the coffee market. We go deep on Blank Street, Cometeer, and Nguyen Coffee Supply and pull out everything we can learn that'll help you build your business.  TackleboxNguyen Coffee Supply, Cometeer, Blank StreetQuibi Episode - How to lose 1.8bn dollars in 10 daysBoston Towns SketchAir Mail article on Blank Street

How to Build The Right Thing (Introducing the Product Pyramid Framework)

May 18, 2022 00:20:01 19.23 MB Downloads: 0

Today's episode introduces the Product Pyramid Framework, a tool entrepreneurs who have never built products before can use to make sure they build the right thing. The three part system ensures you're focused on features that'll move the needle and translate into organic growth. Tacklebox

A Thing To Do This Weekend If You're Working on a Startup

May 11, 2022 00:18:13 17.5 MB Downloads: 0

Lots of people carve out time to work on their startup ideas. Most people spend that time doing things that don't matter. Today, we talk about something you can do this weekend that'll actually matter for your startup. Like, way more than anything else you could do. We get a little help from Martin Scorsese, a golf startup, and a restaurant that only serves French Dip. Tacklebox

How to Become a Startup Idea Machine

May 04, 2022 00:17:34 16.86 MB Downloads: 0

Getting to a startup idea worth starting is active, not passive. The idea won't just show up - you'll need to find it. And it likely won't be the first idea you've got. The way to get a great startup idea is to get lots of startup ideas so you've got context and practice. The way to get lots of startup ideas... well, that's what the episode is about. The three pillars of getting lots of good startup ideas. Tacklebox

How to Evaluate and Choose an Idea Worth Pursuing with Alex White

April 27, 2022 00:52:11 50.1 MB Downloads: 0

Here at Idea to Startup we're obsessed with the process of filtering through and choosing ideas. Today we're joined by Alex White, previously the founder of The Next Big Sound (acquired by Pandora) and current founder of Subcity, and someone with as thoughtful and rigorous an approach around ideation as you'll find. We dig in on how to think through an idea, how to pursue it, and how to decide if it's worth your time. SubcityTackleboxFour Steps to the Epiphany

How to Write Great Copy for your Startup

April 20, 2022 00:20:33 19.72 MB Downloads: 0

Writing copy for a startup is hard, especially when you're thinking it up from scratch. This episode goes through five frameworks that'll help you write copy that converts customers. We've got a bunch of examples in here and Brian has a sore throat so he "sounds pretty cool, actually" - his words. Byldd - MVP development agencyTacklebox - Build your startup with us  (join before we move to application only May 2)Inflection Points 

INTERVIEW: Jonathan Hunt-Glassman, founder @ Oar Health

April 15, 2022 00:38:08 36.61 MB Downloads: 0

Today we talk with Jonathan Hunt-Glassman, the founder of Oar Health. Oar Health makes safe, effective medication and convenient care for people who want to drink less or quit drinking altogether. Jonathan went through Tacklebox a few years back and created a path a lot of entrepreneurs with jobs would love to follow - validating, building, and growing before quitting his job to transition to Oar full-time. Since, he's raised funding, grown the team, and is tackling addiction in a unique and highly effective way.  He talks through his business, the strategies that allowed him to make this transition, and the most important things he's learned on the journey. Oar HealthTacklebox

Start a Startup in 7(ish) Minutes: Solving Parking in NYC 🚕

April 13, 2022 00:16:32 15.86 MB Downloads: 0

Today we're going to start yet another startup in 7(ish) minutes. We'll flesh out an idea and figure out how to test it using four key questions. The problem we'll solve is parking in NYC. As always, if anyone wants to run with this - please do. Reach out if you do. This problem needs a solution. Tacklebox

Episode 100 🔥: How to Design Your Life to Support Building a Startup on the Side

April 06, 2022 00:18:56 18.16 MB Downloads: 0

The 100th episode of Idea to Startup dives into the most important thing our entrepreneurs with jobs have done to make progress - purposefully designing their lives so that inertia pulls them towards growth, not inaction. We go through how you can design your life to make progress on your startup the norm with a little help from Brian's grandfather, Poppy.Tacklebox

How to Stand Out: Differentiate your Startup with Categories

March 30, 2022 00:12:49 12.31 MB Downloads: 0

The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress. TackleboxRSVP for Entrepreneurs with Jobs Getting Coffee in NYC on April 6Consulting inquiries: team@gettacklebox.com

How to Guarantee Word of Mouth Growth for Your Startup

March 23, 2022 00:17:01 16.34 MB Downloads: 0

Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.   BylddTacklebox

The Three Pillars of an Idea That Can Grow Huge

March 16, 2022 00:17:15 16.55 MB Downloads: 0

Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron. Pepsi ChallengeGeneration Defining StatsThe Innovator's DilemmaCompeting Against Luck