A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
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The Magic of One-Sentence Marketing
Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.TackleboxIdea to Startup NewsletterIdea to Startup Bot00:33 One Sentence Marketing01:10 Train to NYC03:04 The best marketing Brian’s seen in a while06:42 Smooth Jazz07:28 Choosing a Customer and the Knowledge Spectrum08:54 Air Quality Idea13:07 Inflection Points + The Conference Exercise14:09 The End - Vietnamese Coffee
Designing a System to Actually Prioritize Your Startup This Year
Today, we dive into a practical, resilient system to help you carve out and hold time for your startup amidst the craziness of your life. Most startups fail because the founders lose momentum when predictable life things pop up - you were supposed to work on your startup but your kid was sick or your job gets busy. You need to build a system that adjusts to this constant "failure state" - one that doesn't require Herculean willpower (wake up every day at 4am) and makes working on your startup easier than ignoring it. Today, we help you do that. TackleboxLoomOneTabLight Phone II 00:26 A System to Make Time for your Startup This year02:55 Dad Fitness Club Idea04:59 Smooth Jazz05:41 Sell the Position09:13 Life Inventory10:11 Never Rely on Willpower10:57 Previously On12:42 The Five Minute List13:44 Do The Thing15:57 The End + The System
Seth Godin and Brian Go Through Startup Ideas (ITS Classic)
Seth Godin (!) and Brian go through startup ideas. Seth gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling.This is Brian's favorite episode ever.The Song of SignificanceTackleboxPurple CowLinchpinThe DipTed Talk - How to Get Your Ideas to SpreadThe Tribes We LeadSeth on Farnam Street - Failing On Our Way To MasteryThe Coaching Habit - Michael Bungay StanierFarmer JonesEcosia Search EnginePoilane Bakery01:45 How Brian and Seth Met 05:10 Idea #1 - Helping Doctors and Patients get 2nd (and 10th) opinions 10:48 Idea #2 - How to Start a Pasta Truck 13:01 Landlords and Renters 14:45 Bootstrapping the food truck - emotional vs. financial risk 17:13 Can you start a business if you’re not a domain expert? 18:42 Idea #3 - The Scalable Coach 22:50 Entrepreneur Pacs 26:15 - Idea #4 - Update to CSAs 31:20 - How to Pitch Something Uncomfortable - who takes the risk 34:15 - Idea #5 - Cost Transparency 40:37 - Confusing Freelancing and Entrepreneurship 45:08 - The Billboard Question - (outstanding, make sure you get here)
How to Think Bigger (feat. The Problems and Opportunities Method)
Today, we’ll teach you how to avoid sabotaging your startup. Most founders think the best way to build a startup is to mitigate risks - to optimize for worst case scenarios. But the actual way to build a successful startup is to optimize for tasks with the highest ceiling - to do the things that might give you asymmetric gains, if they work. This is unnatural and hard - the Problems and Opportunities Method, the second in our Method series, will help. TackleboxIdea to Startup NewsletterDay One AppThe Hail Mary Pass that Saved HingeLoss Aversion is Paralyzing Your StartupFeast of the Seven Fishes00:22 Problems and Opportunities02:26 Find Your Lobster Story08:10 Asymmetric Progress10:00 Smooth Jazz10:45 The To Do List Monster14:20 The Obstacle is the Way15:12 Ambiguity Aversion, Loss Aversion, and Magicians15:55 Helping Parents Plan Dates18:22 Scheduling and the Actual Downside
How to be Different, Part 1 (feat. The Personal Venn Diagram Method)
Today, we'll help you build a system to be different. We dive into the Persona Venn Diagram Method - a tool designed to help you identify and capitalize on your unique strengths - and we'll talk through how the path you might think holds the least risk actually guarantees the most. This is the first in a series of episodes on the Methods we use at Tacklebox to help our founders build differentiated businesses.TackleboxBeehiiv (Idea to Startup Newsletter)Day One Journal00:25 How to be Different02:16 Talk at Columbia Business School02:55 The Path to an Interesting Job06:35 Status and Happiness09:45 The Happiness Formula11:43 Smooth Jazz12:27 The Personal Venn Diagram Method13:29 Drawing and Adding Circles17:53 Implementation19:26 The End
Testing Another Startup Idea Live Part 1: Picking the Idea, Nudging the Boulder
Today, we'll kick off a new series where we'll start an idea live on the pod. Actually, we'll start two. One in the healthcare space, one in the AI space. The hope is that you've got an idea and can follow along with us. Today we'll cover when your idea is ready to start, how to structure the first couple of weeks, and how to think about the giant boulder sitting in front of you. Also, there's a brief Ruby cameo because she's been absent for a few weeks. TackleboxAI Brian4000 Weeks
The Quest for an Identity
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How to Find a Differentiator (ITS Classic)
Today we'll outline two frameworks that'll help you find a meaningful differentiator. We'll use a bunch of examples to show how Inversion + Before and After can change your business. A baseball academy, Krispy Kreme, and Nutrisystem help show us the way to a product your customers will happily overpay for.Tacklebox
Customers Speak Problem, But You’re Speaking Solution
Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language. TackleboxTwinbox - the Idea to Startup AI BotThe Brain Audit00:00 Tacklebox00:37 How to Speak Problem01:21 The Brain Audit01:55 Farm Stand Problem Language06:03 The Idea: AI to Get Out of Debt07:38 Smooth Jazz08:07 Why You Won’t Use Problem Language10:31 Signs in NYC15:00 AI for Debt17:41 Landing Page Test19:18 The End: This Is Everywhere - Cold Email Examples
An SOP for Testing a Startup Idea
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Two Ways to Approach Your Startup Idea Like A Pro (ITS Classic)
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Writing Persuasive Copy to Test an Idea
Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower. TackleboxAI BrianByldd00:00 AI Brian00:33 When Copy Becomes Important02:40 Why You’re a Bad Writer05:40 Is This Anything?06:50 Byldd07:55 The Big Misunderstanding10:45 Reverse Architect Copy13:45 The Attention Pie15:48 Cold Emails17:20 Write to One Person
How to Embrace Risk, Uncertainty, and Chaos
Today, we'll help you embrace risk, uncertainty, and chaos. The only way to get asymmetric results in life is to spend a lot of time in what we call the "chaos" zone - the uncomfortable place where you're finding things no one else has yet. This type of work (life) is uncomfortable and stressful, so people don't do it. But, it's where all the potential asymmetric value is. So, we go through tactics to make this stage feel safer, allowing you to spend more time in it and increasing the chances you pull a life changing business out of it. TackleboxLast Lecture Series: “How to Live an Asymmetric Life,” Graham Weaver MisbeliefMisogiThe Psychological Impact of Insolvency on Creativity Less Stressed Minds are Creative Minds00:00 Tacklebox00:30 Good Startups are Chaotic01:08 The Three Phases of Something New: Chaos01:48 The Three Phases of Something New: Organization02:40 The Three Phases of Something New: Clarity + Order03:45 Drop Shipping Cheap Sunglasses06:12 Last Lecture Series: “How to Live an Asymmetric Life,” Graham Weaver10:10 Smooth Jazz10:40 The Scarcity Mindset11:51Misbelief14:33 How to Reframe Chaos as Opportunity16:39 Misogi20:03 The Magic Comes Later
The Three Types of Problems Worth Your Time to Solve
Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems. BylddTackleboxGetting God at the Wrong ThingBad Early Decisions 00:40 The Types of Problems Customers Will Solve01:00 Manhattan in 200705:48 Achievement Incentives06:30 Be Careful What You’re Getting Good At07:37 Nat Eliason - Getting Too Good at the Wrong Thing08:21 Bad Early Decisions09:53 Byldd10:54 Problem Archetype 1: Hole Problems14:23 Baby Quip17:04 Problem Archetype 2: Teleporter Problems19:19 Problem Archetype 3: Status Level Jump
How to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic)
If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them. Tacklebox