A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
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The Quest for an Identity
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Customers Speak Problem, But You’re Speaking Solution
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Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space - as a guinea pig. The best way to have a great startup idea this time next year is to test out a bunch of ideas in the interim. This SOP will help you do it, and scale the process.TackleboxByldd00:00 Tacklebox00:30 Pros and Amateurs02:08 Homeschool Idea05:47 The Story of Future You06:16 Entrepreneur Pro Tactic Number One - Working Backwards from Dreams07:42 BYLDD08:50 SOPs14:19 An SOP for a Problem Worth Solving14:46 Customer Language15:55 SOP Problem Doc19:40 The Stakes23:00 The Startup Journal
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The Three Types of Problems Worth Your Time to Solve
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How to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic)
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Are you a Freelancer or an Entrepreneur?
Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other.We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose. BYLDDTackleboxSeth Godin ConversationKurt VonnegutNo Lunging 0:30 Why Entrepreneurs are unhappy01:14 Do you want to be a freelancer or entrepreneur?04:12 Seth Godin Conversation04:58 Our definition of a freelancer07:28 Our definition of entrepreneurs09:07 Cuban’s Definition of Entrepreneurship11:24 BYLDD12:25 The Restaurant Startup15:15 Rivers and Dams19:19 No Lunging22:44 Don’t Pretend23:10 How do you want to spend your days?
How to Relish the Indispensable and Wildly Uncomfortable Stuff Successful Startups Require
Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system.Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case.Hoo ahh.Tacklebox00:24 Doing Things You Don’t Want To Do02:45 Why the Eisenhower Box Doesn’t Work for Entrepreneurs03:30 The Al Pacino Problem04:45 Creating Content08:00 Smooth Jazz08:30 The Costanza Swap10:15 One Out, One In11:20 The Three Levers of Resilience12:40 Scheduling13:24 Committing14:30 Dissecting17:40 The Failure Case21:15 Happiness
How to Identify and Kill Bad Startup Ideas Masquerading As Good Ones
Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framework helps you rise above your idea to do it effectively. A side-effect is that the framework will help you find and pursue the good ideas.We talk through 1) Finding and Evaluating the Real Risk, 2) Predicting Organic Growth Potential, and 3) Predicting the Likelihood of Converting Early Customers, using a startup idea from a listener as an example. TackleboxKunal Shah Delta 4Dig out of a Hole Idea to Startup Episode - The Four Characteristics of Great Startup Ideas00:25 - Killing Bad Startup Ideas02:00 - The Three Pillars of the Will Your Idea Fail Framework02:45 - The Startup Idea - AI Messaging for Plumbers and Electricians03:15 - Dig out of a Hole Markets link to episode05:56 - Smooth Jazz06:24 - Part 1 - How to Find and Evaluate the Real Risk07:35 - Flipping your biggest risk to your biggest strength11:00 - Decisions aren’t made in a bubble13:45 - Part 2 - Predicting the Organic Growth Potential14:00 - Kunal Shah Delta 4 Scale17:41 - Part 3 - Predicting whether you’ll actually be able to get first customers to convert18:49 Managed by Q
A System to Test and Build Your Startup (Part III - Implementing Your System This Weekend)
Today is the last episode in the three-part series on an internal operating system for people working on startup ideas. We talk through the core pillars - Projects, Areas, Inbox - and the multipliers (like Keystone Actions) that'll make sure you're focused on the things that could be differentiators for your business. After today, you'll have everything you need to build your own system. TackleboxThe PARA MethodGetting Things DoneNotion GTD Template00:24 Your Startup System02:18 The Birthday Email06:34 Email System Prompts08:26 Smooth Jazz08:55 Structure - Projects, Areas, Inbox10:06 Getting Things Done + The PARA Method + Notion Template11:00 Projects16:14 Areas16:46 Inbox19:55 The Multipliers20:00 Keystone Species23:12 Never Agains24:39 Lottery Tickets26:44 Doing the Thing27:31 Reflection
An Operating System to Help You Move Faster By Focusing On Less - Part 2 (feat. a monkey reciting Hamlet)
Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia.TackleboxBeehiivMonkeys and Shakespeare101 Essays That Will Change The Way You ThinkDelta 4 Status Level Jump 00:25 - Internal Operating System Part II03:15 - Monkeys and Shakespeare07:40 - Smooth Jazz08: 05 - Reverse Engineering a System10:45 - Where is the Monkey?11:33 - The Four Things That Matter for an Early Stage Business11:40 - Problem12:01 - Delta 4 Status Level Jump13:34 - Secret16:35 - Optimize for Inertia18:37 - 101 Essays That Will Change The Way You Think20:00 - The Thousand Daily Votes21:43 - The Last 15%23:30 - Script the Beginning and End24:30 - Feedback Loop Optimization
A Weekly System to Keep Entrepreneurs With Jobs Moving Fast (Part 1 - Strategy)
Today, we'll kick off a series that'll help people with jobs and startup ideas build an internal system that'll help them track progress and build momentum. Too many founders have no strategy or measurement system around how they pursue and test an idea - this series will help you do it.In part 1, we go through what a strategy should look like and the three counterintuitive benefits to creating one. TackleboxBeehiiv00:00 Jazz00:25 What should you work on today?02:29 Golf Clubs in Cities4:20 The Danger of Unstructured Work6:58 The Three Ideas, #1 - No One Does This8:45 Change your Behavior to Change How You Think10:22 The Magic Happens After You Start15:55 The Four Questions to Anchor Your Week