A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."
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How to Find Juicy Problems (ITS Classic)
Hard problems are the only problems worth your time, but they're not always easy to find. Today, we'll talk about how to root them out. We'll dig in on decisions customers avoid and how to use those decisions to anchor early traction. We'll also talk through one of Brian's favorite current businesses - a guy who buys used cars for you. BylddTackleboxIdea to Startup NewsletterIdea to Startup Bot0:27 Intro - Noticing What People Hate05:00 The Car Problem07:52 BYLDD09:15 Solving Hard Problems13:42 Decision Hunting15:30 Chronic Pain18:30 The End - Problem Hunting
The Daniel Tiger SOP - How to Regularly Do Hard Stuff
Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist.The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found. TackleboxIdea to Startup NewsletterIdea to Startup BotAlways Work and Never Work Lists PodEmail team@gettacklebox.com with sub “always work never work” to get the listsAn SOP for Testing a Startup IdeaDaniel Tiger SongNate Bargatze Dumb BrainTimestamps00:35 Intro - Always Work and Never Work Lists02:55 The Most Useful Item from the Always Work List03:55 What Makes People Happy06:15 Smooth Jazz06:45 You’ll Never Sprint Again08:12 Repetitive SOPs and Uncomfortable SOPs09:30 The Daniel Tiger SOP11:13 Email Scam Detector Startup16:30 The End: Our Brains Are Dumb
A System to Help You Become Wildly Creative
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Today, we'll talk through a landing page system that'll help you find a great initial customer - one that can anchor your business. We'll talk through the circle framework, as well as the One Person Landing Page and the Emotion / Logistics / Urgency flow. This will help you identify the right customer to focus your product building efforts on. TackleboxOwl City - FirefliesDaniel PriestleyUnbounceScore00:51 Intro - Landing Pages03:21 Circles10:00 Smooth Jazz10:32 The One Person Landing Page + ELU17:45 A Chronic Pain Startup’s One Person Landing Page Test24:56 System + The End
How to Not Screw Up Pricing For Your Startup
Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently. TackleboxIdea to Startup NewsletterThe Bear SceneToniesIdea to Startup Bot 00:34 Intro02:00 Taco Bell Pricing03:16 Forks and The Freakin’ Super Bowl05:02 Stubbing Your Toe on Reality09:00 Smooth Jazz09:34 Four Places to Find Margin11:19 Margin Comes After Pain13:09 Margin Comes From Removing the Worst Part of a Painful Process14:11 Margin Comes From a Status Level Jump14:50 Margin from Specificity and Problem Language16:35 Basketball Lesson Pricing19:08 Pay Yourself First22:56 The End - My Son Loves to Dance
A Podcast Figuring Out Your Value (ITS Classic)
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Things That Always Work and Things That Never Work
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How to Start the Business You’re Not Quite Ready to Start
Today we talk through a system to help you start the business you don't feel ready to start. We do this because that's the only type of business there is. You're never going to feel prepared so you can't let that fear paralyze you.We talk through the three main gaps that keep founders from starting - the Knowledge Gap, the Network Gap, and the Product Gap - and describe a method that'll help you navigate each. We get a little help from a startup idea Brian's been kicking around, a turtle swimming across the Atlantic Ocean, and the Backstreet Boys. TackleboxIdea to Startup NewsletterIdea to Startup BotBig FishPut Your Ass Where Your Heart Wants to Be 00:30 The Business You’re Not Quite Ready to Start 01:31 The Three Gaps03:28 Why Turtles Swim Across the Atlantic Ocean07:11 Smooth Jazz07:40 Before You’re Ready08:16 The Customized Diet Idea10:20 The Notion Idea Template12:06 The Knowledge Gap - The Expert Interview15:51 The Network Gap - The Monthly Newsletter17:48 The Product Gap - The Marathon Shoe and The Knowledge Spectrum21:33 The End - Action Reduces Fear
How to Take Yourself Seriously feat. The Entrepreneurship Handbook (ITS Classic)
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A Startup Storytelling Framework for Non-Storytellers
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