The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.
229 - Don’t trade time for money — with Paco de Leon
Paco de Leon is the author and illustrator of Finance for the People, a practical guide to helping you navigate your financial life, no matter your situation. They also run a bookkeeping agency for creative professionals called Hell Yeah Bookkeeping. This episode focuses on helping creative professionals feel more confident about their finances. From applying value-based pricing to taking proactive steps for the financial health of your business. Biologically, humans have survived by having a scarcity mindset, but a growth mindset can take us further. Paco emphasizes the importance of observing our own thoughts and how others talk about money in order to better understand our relationship with it. Here's a quick financial tip from Paco: take 20 minutes (or up to an hour) once a week to check in on your finances. Doing this regularly will improve your relationship with them. Learn more about your ad choices. Visit podcastchoices.com/adchoices
228 - Boredom is the key to creativity (Part 2)
In Part 1 of this series, we established that boredom is the precursor to creativity. It provides important moments of stillness that allow one's mind to wander. Or as Deepak Chopra puts it, to “dream, imagine, and reflect.” But is that what boredom really is? And why do we associate it with laziness? In Part 2 of this series, we try to make sense of why boredom has such a bad reputation, or if it’s just a matter of semantics. Learn more about your ad choices. Visit podcastchoices.com/adchoices
227 - Boredom is the key to creativity (Part 1)
There is no shortage of work to do when you run your own business. However, just because you are busy does not mean that what you are doing is productive; hence the term “busywork”. In this two-part episode, Chris coaches Mo Ismail on how to better spend his time as a business owner. He provides management tips and shares frameworks for hiring, training, and creating time for yourself to think. To quote Chris, “Boredom is the precursor to creativity.” If you have no time for being bored, then you have no time for being creative. And that’s not good for business. Learn more about your ad choices. Visit podcastchoices.com/adchoices
226 - How affiliate marketing works — with Jacob Cass
Jacob Cass is a designer, strategist, and the founder of branding agency, JustCreative. In this podcast episode we talk with him about how to use affiliate marketing and SEO to build a successful online business. Jacob emphasizes the value of search over social media, and how having a blog that uses affiliate marketing and attracts inbound clients can be a key part of building a business. He also talks about how to create effective content that will be seen as authoritative by Google, and the importance of experimenting and analyzing data to optimize performance. If you’re not already using affiliate marketing, then you are leaving money on the table. Take Jacob’s advice and start today. Learn more about your ad choices. Visit podcastchoices.com/adchoices
225 - Energy is everything — with Simon Ong
Simon Ong is a personal development entrepreneur, coach, and public speaker. He is also the author of Energize, a book that will introduce you to the art and science of energy management. In this podcast episode, Simon and Chris talk about the role energy plays in our lives. Case in point: you can be ruthlessly efficient with your time, but without enough energy, your returns will be diminished. So, what is the best way to maximize your energy management? According to Simon: plan your day the night before and prioritize rest. If you struggle with accomplishing tasks or are feeling burned out then give this episode a listen. Simon will teach you how to be a better CEO—Chief Energy Officer. Learn more about your ad choices. Visit podcastchoices.com/adchoices
224 - Feelings are unreliable (Part 2) — with Chris Do
In part two of this series, we are joined again by Nidhi Tewari and Mo Ismail to continue our conversation about the role emotion plays in decision making. As a therapist, Nidhi points out the importance of processing and allowing yourself to feel strong emotions. Chris counters with the argument that emotions cloud the data, especially in business. Science then enters the chat to remind us that most decisions people make are rooted in emotion. So, should you listen to your heart or your mind. We think you should listen to this episode and decide for yourself. Learn more about your ad choices. Visit podcastchoices.com/adchoices
223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail
This two-part podcast episode features Chris Do, Nidhi Tewari, and Mo Ismail discussing the merits of whether to make decisions with your mind, your heart, or a little of both. In part one, Chris shares how he processes his feelings, how they affect his decisions, and why leading with rational thought is the best path forward. Chris also explains his own scale of karmic equity and shares stories about how he diverted from the path of logic when making business decisions and how those stories played out. Learn more about your ad choices. Visit podcastchoices.com/adchoices
222 - The art of PR — with Lucy Werner
Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody." This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself). Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and why you should think of yourself as a magazine. If you're considering hiring a PR agency or looking for meaningful ways to break into publications and trades, then listen to what Lucy Werner has to say. Learn more about your ad choices. Visit podcastchoices.com/adchoices
221 - Making sense of YouTube — with Benji Travis and Tom Ross
People love YouTube for a variety of reasons, but it's most popular use: search engine. Unsure how to cut that mango? Here are twelve videos that will teach you. But how do you become that coveted top search result? The best of the best mango-cutting videos, so to speak. The not-so-secret key to success on YouTube is understanding how it works. In this episode, Chris is joined by Tom Ross, CEO and co-founder of designcuts.com, and Benji Travis, a veteran YouTuber and influencer coach. If you haven't guessed already, this episode is all about YouTube. Specifically, how to find meaningful success on the platform. If you struggle with YouTube, aren't seeing the results you'd like, or are looking for a deeper understanding of how YouTube works, then grab your headphones and hit play on this episode. Sponsored by: Learn more about your ad choices. Visit podcastchoices.com/adchoices
220 - Trust your gut (Part 2) — with Chris Do
In part two of our conversation about making better business decisions we get to sit in on a live coaching session with Chris Do, Mo Ismail, and Nidhi Tewari. The group continues to discuss data-based decision-making versus following your instinct, the longterm effects of your choices, and why every business should set aside money for R&D. Sponsored by: Masterclass - https://www.masterclass.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices
219 - Trust your gut (Part 1) — with Chris Do
When you run a business, you earn the right to make any decision you want with it. You also accept the responsibility and outcome—good, bad, or otherwise. The choice is truly yours. But how do you know if you are making the right decision? Welcome to part one of our conversation about decision making in business. In this two part series, Chris Do talks with Mo Ismail and Nidhi Tewari about how to make objective decisions and when to trust your gut. They talk about pattern recognition, quick-thinking versus slow-thinking, and how to decipher the quality of the data you base a decision on. Sponsored by First Republic Bank - firstrepublic.com Learn more about your ad choices. Visit megaphone.fm/adchoices
218 - The 3 pillars of great content — with Dakota Robertson
Dakota Robertson is a professional ghostwriter. Businesses and influencers hire him to write tweets that go viral and amass an audience. And he is damn good at it. In this podcast episode, Dakota shares how he went from working as an electrician to becoming this invisible, content-writing hero for his clients. His ghostwriting business is so successful that he is turning down all new and potential clients. If you write copy or work in the content creation business, then do not sleep on this episode. Dakota and Chris discuss the three content pillars and share five actionable tips for writing better copy. Here's a quick example: use simple language and short sentences. Sponsored by First Republic Bank - https://firstrepublic.com Learn more about your ad choices. Visit megaphone.fm/adchoices
217 - What is self-confidence? — with Chris
What is the difference between self-esteem and self-confidence? And how do they affect who we are and what we believe we are capable of? In this candid conversation, Chris Do answers question from members of The Futur Pro Group. They tackle topics like supply and demand in the service industry, intrinsic beliefs versus extrinsic beliefs, and how to manage your self-talk. If you struggle with confidence or constantly chase external validation, then give this chat a list. Sponsored by: First Republic Bank - firstrepublic.com Ladder - ladderlife.com NordPass - nordpass.com/futur Learn more about your ad choices. Visit megaphone.fm/adchoices
216 - Business Q&A — with Chris D
In this special episode, Chris Do fields business questions and offers answers live and in real-time. Questions like: how do I raise my rates without losing clients, how do you measure creative impact, and what is the best way to price your service work? Chris is joined by several Futur Pro Group members including Drigo Tasca, Nidhi Tewari, and Anneli Hansson who also weigh in. If you run a creative service business then this episode will resonate with you. Get practical tips and valuable insights from Chris Do’s years of business experience. Sponsored by: Masterclass - https://www.masterclass.com/futur HolaBrief - https://holabrief.com/thefutur Learn more about your ad choices. Visit megaphone.fm/adchoices
215 - Change is inevitable — with Anneli Hansson
Adapt or die is the classic business mantra. To survive and thrive you must remain nimble and ready to pivot. To jump the curve, so to speak. If you could start your business all over again, what would you do differently? In this episode, The Futur CEO Chris Do and brand strategist Anneli Hansson discuss what the future holds for creative service businesses. How will technology like Ai and blockchain change how we run our businesses? What new opportunities will they provide? And how can you leverage these tools for your business? Sponsored by First Republic Bank - https://firstrepublic.com Learn more about your ad choices. Visit megaphone.fm/adchoices