The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
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Man vs Machine: Where Should We Draw the Line with AI Writing Tools?
Are you worried that using AI writing tools means you didn't actually write your own content? Where exactly should we draw the ethical line when leveraging artificial intelligence for content creation? In this thought-provoking bonus episode of The Recognized Authority podcast, host Alastair McDermott debates these tricky questions with returning guest Joe Casabona, expert podcaster and author. You'll hear a nuanced discussion around: How to think about AI assistance in writing and content creationWhere AI can help versus replace in the creative processHow iterative prompting can shape the AI outputWhether AI will ever replicate truly original human ideasThe importance of the human editorial eye in approving AI-generated contentWhat we potentially stand to lose in fully outsourcing creative work to machines If you're feeling uncertain about how to responsibly and effectively leverage AI tools like ChatGPT in your business and content creation, don't miss this lively exchange of perspectives. Tune in now to help shape your own ethical framework. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
How to Build Authority Through Public Speaking with Lucy Bloom
Have you ever struggled to engage an audience with your message or expertise? On this week's episode of The Recognized Authority podcast, host Alastair McDermott interviews Lucy Bloom, an award-winning international speaker and consultant. Lucy shares her journey from advertising executive with no public speaking experience to highly sought after keynote speaker at major conferences. She provides brilliant advice on how to: Use emotional stories and humor to capture attentionStructure speeches into digestible sectionsAllow time and pauses for the audienceTest material before going on stagePublish books to establish authority If you want to learn how to speak with confidence, impact, and authority, you won't want to miss this interesting and entertaining conversation. Tune into The Recognized Authority podcast now to hear Lucy's insights on engaging storytelling, humour, and becoming known as an expert. ---------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe CHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule () 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
How to Grow Your List To 50,000 Subscribers with Brennan Dunn
Tired of working every hour delivering custom services on hourly rates? Wish your subscribers felt more valued and engaged? Renowned online entrepreneur Brennan Dunn joins host Alastair McDermott to share his journey from agency work to selling digital products. After building a successful consultancy, Brennan yearned for something scalable. He took a leap of faith, pivoting to content marketing and community engagement. Learn how Brennan attracted 50,000 subscribers without spending a penny on ads. Brennan unlocked rapid growth through segmentation - by understanding subscriber needs, he created tailored content tracks that subscribers raved about. His audience insights also revealed promising new product ideas. Tune in to discover: The instability of reliance on a few big clientsBootstrapping your audience with blogs and communitiesWhy most businesses fail at basic segmentationOptimizing confirmation pages to learn about subscriberDebunking the myth that you need absolute authority If you're struggling to engage subscribers, this episode is a must-listen. Brennan's list-building and segmentation tactics will help you keep subscribers hooked and uncover hidden opportunities. Ready to make real progress in building authority? Register for The Authority Bootcamp at TheRecognizedAuthority.com/bootcamp and take a significant stride towards becoming a recognized expert in your industry. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule () 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
Authority Bootcamp: Kick-start your Journey to Authority
In this episode, I introduce you to Authority Bootcamp, a 4-week program starting on November 9th, designed to help experts build authority in their field. I break down the weekly agenda from refining your positioning and LinkedIn profile to practical content and video creation. The bootcamp emphasizes real content creation during live sessions, eliminating the need for extra work outside the scheduled times. I also highlight the Focus Work Sessions, the heart of this bootcamp, where we’ll work together to create valuable content, share progress, and provide immediate feedback in a supportive community setting. Plus, I share an exclusive discounted rate offer for those who sign up early! Ready to make real progress in building authority? Register for The Authority Bootcamp at TheRecognizedAuthority.com/bootcamp and take a significant stride towards becoming a recognized expert in your industry. Tune in to learn more! Join the Authority Boot Camp starting Nov 9th to boost your content creation skills. Revamp LinkedIn profile, create engaging posts, explore options, and develop distribution strategies. Register at therecognizedauthority.com/bootcamp.
Why Your Solution-Focused Content Doesn't Motivate
We all want more recognition for our expertise. But the path to becoming a recognized authority is not always clear. In this episode, I reflect openly on an oversight in my own authority-building journey: not focusing enough on the pain points and problems that my audience and ideal clients are experiencing. This is a topic we addressed in my conversation with Steven Lewis in the previous episode, and it's something I'm exploring a bit further in today's episode. My takeaway from last week is that I often jump too quickly to solutions before fully exploring the frustrations and challenges of the problem or situation. This is coming from a good place with intentions of helping, but it may be doing my audience a huge disservice, limiting my ability to motivate and compel them to take important-not-urgent actions that can profoundly impact your career and life. Walking through my experience, I share how consistently creating and publishing content opened opportunities, expanded my business, and freed up more of my time. But starting this content engine isn't always easy or an obvious priority. That’s why I want to explore this further and paint a fuller picture, examining the consequences you face when not building authority through content. My goal isn’t to exaggerate or exacerbate the pain, but explore the limitations and trade-offs you encounter without this critical but never urgent step. My hope is a peek behind the scenes of my thinking motivates and encourages you to start your authority-building journey. I believe the effort is so worth it, but also want to validate that it takes real commitment and perseverance from you. If you need accountability and support, join my intensive Authority Building Bootcamp this November running from Monday 6th for 4 weeks. Let's make progress together before the end of the year and holiday season kicks in, so that we're starting the new year on a strong footing. If you're interested, please enter your email on this form and I'll send you some details about the bootcamp in the next 24 hours. The path to authority takes time, but your impact makes it all worthwhile. I look forward to exploring this with you. ---------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule () 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
How to Craft Crystal Clear Messaging with Steven Lewis
In this power-packed episode, master copywriter Steven Lewis reveals the hidden science behind crafting crystal-clear messaging that compels action. Drawing on decades of experience, Steven dives deep into the psychology of communication, sharing little-known tips for breakthrough marketing. You’ll learn why most website copy fails to connect, the crucial difference between addressing needs versus wants, and how to frame your expertise so prospects instantly “get” you. Steven also deconstructs the intensification of online platforms, why you should always build your house on owned land, and the key to standing out by simply explaining what you do clearly. Whether you’re a seasoned pro or just starting out, this masterclass provides profound insights you can immediately apply to make your messaging impossible to ignore. So tune in now to learn: The science behind crafting persuasive messagingActionable tactics to compel prospects to actHow to explain your expertise simply and powerfullyThe pitfalls of overly complex communicationWhy you should focus on addressing wants, not just needs Don’t miss these game-changing communication insights from copywriting expert Steven Lewis! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/crystal-clear-messaging/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
Bonus Episode: Leveraging AI in Expert Businesses
Special Bonus Episode: Leveraging AI in Expert Businesses I'm excited to share a re-post of an interview I recently did on the unbillable hours podcast with Flo & Ash. We had a fascinating discussion about the practical uses of AI tools like ChatGPT in content creation and marketing. In this wide-ranging conversation, we cover when and how to effectively utilize large language models like ChatGPT and Claude. I share my perspective as someone who has been experimenting daily with these tools over the past year. Key highlights include: Why it's crucial not to blindly copy/paste AI-generated content without careful reviewExamples of using AI for brainstorming ideas and restructuring draft contentTips on crafting effective prompts to get quality results from the AIHow subject matter experts can refine AI output by adding their unique perspectiveThe importance of iterating with the AI to improve results over multiple roundsPotential applications like summarizing meetings and generating proposals after client callsExciting possibilities like simulating expert panels to spur creative thinking Florian, Ash and I also discuss concerns around data privacy, misinformation and hype versus practical use cases. If you're curious to learn more about how AI can boost your productivity and content quality when applied judiciously, have a listen. I think you'll find this dialogue enlightening, as we cover both promise and pitfalls. Check out LearnAI.guide for a free guide to getting started with AI.
Not a Fad: Why AI is Important for YOU
AI is transforming how experts like you work. But many resist adopting AI tools out of very legitimate fears. In this episode, Alastair McDermott argues that AI is here to stay and offers practical tips on how you can harness it to increase your productivity and impact. Alastair shares examples of how he already uses AI in his daily work, including generating content, ideation, voice cloning, and more. He provides resources for getting started with the latest AI tools and explains why now is the time for experts to experiment with AI. You'll learn why AI should be seen as an opportunity rather than a threat and how you can use it to augment your expertise instead of being automated away. Don't get left behind by AI. Tune in to learn more, and get the free guide at LearnAI.Guide 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 WEBSITE: https://TheRecognizedAuthority.com
How to Stand out in a Crowded Marketplace with Gerry Foster
Do you feel like just another face in the crowd? In today's crowded marketplace blending in can spell disaster if you want to attract ideal clients and increase your impact. You need to learn how to differentiate yourself and become the only choice. In this episode of The Recognized Authority, host Alastair McDermott interviews branding strategist Gerry Foster on how consultants, coaches and thought leaders can stand out from the competition through strategic branding. They discuss the importance of finding your uniqueness in order to increase your impact. Gerry explains that you need to identify and promote how you are different and better than other options your potential clients may be considering. He discusses the concept of the "blue ocean" - finding untapped market spaces where you can offer fresh and original solutions. This allows you to differentiate yourself rather than compete directly with established players. Alastair and Gerry also explore the sequence of brand, market and sell. Branding is about shaping perceptions, while marketing helps you get found. This lays the groundwork for selling your services or products. They dispel the myth that branding is just logos and emphasize the need for a distinctive brand identity. Gerry shares strategies for making intangible services tangible. This includes developing a unique "secret sauce" system to deliver concrete outcomes for clients. He advises positioning yourself as a brand that offers exclusive value, not just another generic service provider. The episode provides actionable tips for experts and thought leaders to stand out in a crowded marketplace by embracing strategic branding. Key Insights Amplify uniqueness to increase impact and avoid commoditizationTap into unmet needs and offer unique solutions in the "Blue Ocean"Follow the sequence: brand, market, sellBranding is shaping perceptions, not just logosTake the intangible and make it tangible like a physical productPosition yourself as the only choice, not just another choiceUncover your talents and abilities to deliver value no one else canBig brands show the brand itself is more important than the product Strategies Identify unsolved problems, desired outcomes, or "impossible" goalsCreate a "secret sauce" system or process to deliver unique valueFocus on becoming a distinctive brand, not just a service provider Quotes "When you cannot amplify your uniqueness you're not going to be able to magnify your impact." - Gerry Foster "You have to plant your flag and stake your claim in untapped market space, where you are saying to your market that you are offering something that is altogether fresh, unique and original which keeps them from commoditizing you." - Gerry Foster 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Search “Alastair McDermott” on Amazon Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule () 👑 How to Sound & Look Good 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 https://www.linkedin.com/in/alastairmcdermott https://www.instagram.com/WhatStrategy https://TheRecognizedAuthority.com
Unpacking My Marketing Funnel and Content Strategy with Alastair McDermott
Ever wonder how to build a marketing funnel with content that generates leads and sales? In this behind the scenes episode of The Recognized Authority, I'm unveiling some of the inner workings of my content marketing funnel and strategy that have been instrumental in building authority and reaching my audience. In this episode, I explore the strategy around creating short-form books as a part of my marketing funnel. Learn why I put these short-read books, some of which were initially conceived as lead magnets, onto Amazon. There's some interesting tactical benefits from a simple pricing strategy to boost downloads and reviews which has a knock-on effect: higher rankings and enhanced visibility. These books then serve as a gateway for readers to access additional resources, entering my broader ecosystem. I'll also give you a look at how I think about this podcast, where LinkedIn fits in the mix for me, and as usual I talk about the importance of a consistent body of work in establishing authority, sharing knowledge, and building trust. We're in a market where trust is the key to sales, and this episode provides a practical roadmap for anyone looking to harness the power of content to create trust in a strategic, impactful manner. Whether you're looking to refine your content creation process, explore new marketing channels, or simply curious about the mechanics behind successful funnels, this episode is packed with actionable insights, so tune in. You can find me on Amazon by visiting rec.nz/allbooks and learn more about my coaching at rec.nz/coaching 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/my-content-marketing-funnel/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How Constant Online Accessibility is Burning You Out with Jimmy Burroughes
Are you feeling the strain of burnout? Can't remember the last time you felt genuinely rested? In this episode of "The Recognized Authority", Alastair McDermott hosts burnout expert, Jimmy Burrows, to discuss the challenging terrain of burnout. From the pressure of working long hours to the pitfalls of constant online availability, they explore the many triggers that can lead to this overwhelming state. Why do some see burnout as a badge of honor? And how does it harm productivity and well-being? Through compelling personal anecdotes, they sheds light on the importance of setting boundaries, the power of recharging, and the crucial need for a healthy work-life balance. They also offers tangible solutions: tools, frameworks, and strategies to prevent burnout, from effective communication to prioritizing higher-value tasks. Discover the art of setting personal boundaries, the advantage of time-blocking, and the significance of evaluating what you're saying "no" to. For anyone who has felt the weight of burnout or knows someone struggling, this conversation offers a beacon of hope and a roadmap to recovery. Equip yourself with the knowledge and tools to thrive in both work and life. Tune in today! 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Search “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑- INSTAGRAM: https://www.instagram.com/WhatStrategy
The Go-Giver Approach to Authenticity & Authority with Bob Burg
Can you build authority and trust by just being yourself? Legendary sales trainer and author Bob Burg joins host Alastair McDermott on Episode 134 of The Recognized Authority to discuss how to build authority and influence through authenticity and generosity. They explore the difference between moral and positional authority, and why character and consistency are key to establishing trust. Bob explains his "feel good questions" for connecting with people and focuses on enlightened self-interest in giving. He shares insights from his bestselling "Go-Giver" book series and stresses acting congruently with values. He shares a crucial business mistake that cost him, and how you can avoid making the same mistake. They discuss whether AI could replace aspects of sales and marketing. Bob leaves us with a simple but profound tip: understand others' motivations. Key Insights: Moral authority comes from character while positional authority comes from rank.Consistency builds trust as people crave certainty in an uncertain world.Authenticity means showing up the same way consistently, not using it as an excuse.Balance self-interest and contribution to others - both are part of human nature.Ask "feel good questions" to establish rapport and create goodwill before probing needs and pain points.Mistakes happen but be ready to change and adapt rather than resisting progress.Understand others' motivations and what solves their problems to influence them. Timestamps: 0:00 - Introduction 1:38 - How do we know this is the real Bob Burg? 2:34 - Moral authority vs positional authority 3:59 - Generosity: enlightened self-interest? 7:54 - Law of Authenticity 14:04 - Consistency 16:39 - Feel good questions 23:05 - Building real rapport 25:50 - Learning from business mistakes 27:53 - The impact of AI in business Listen in for timeless wisdom on leadership, sales, marketing and the power of character from a true authority in his field. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🕮 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 🕮 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 🕮 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 🕮 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule () 🕮 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
Behind the Scenes with AI: How to Enhance not Replace Human Creativity
Have you ever wondered how you can use AI to turbocharge your content creation? In episode 133 of The Recognized Authority, your host Alastair McDermott takes you behind the scenes to reveal how AI can be harnessed to enhance (but not replace) human creativity. Get ready to dive into Alastair's real-world experiments, insights, and practical advice for leveraging AI tools like ChatGPT and Claude to increase your productivity and quality. Discover how he uses AI for brainstorming, drafting, reformatting, prompts, and more while avoiding common pitfalls. Alastair plays an AI-generated podcast interview with himself and then explains how it was created using tools like Claude and ElevenLabs. He shares his custom instructions for ChatGPT to improve its responses.Learn how Alastair iterates with ChatGPT to create titles and event descriptions.Hear Alastair's tips on adding opening hooks and calls to action to grab attention.Find out how he analyzes his own writing style to help ChatGPT emulate his tone and voice.Listen as Alastair experiments with AI to create an expert panel discussion transcript, blog post outline, and checklist. Whether you're skeptical of AI or an early adopter, Alastair's balanced perspective and actionable frameworks will inspire you to find the right integration between human creativity and machine augmentation. Unlock your potential and break through your content creation challenges with these behind-the-scenes look at how to effectively leverage AI. Don't miss this insightful and entertaining episode that will change how you think about AI. Listen now to Episode 133 to explore the possibilities! --------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
Why Your Lead Magnets Aren't Working and How to Fix It
We all know lead magnets are supposed to build your email list. But what if collecting emails is the wrong goal entirely? In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions. Alastair shares how most people get lead magnets wrong - they give people what they think they want rather than what they actually need. This results in lackluster conversion to sales. Instead, Alastair advocates using your lead magnet to move prospects to the next practical step on their buyer's journey. Make it feel proprietary and like the inside track to achieving their goals. Compel action, don't just inform. You'll learn: Why most lead magnets fail to convert and how to turn that aroundHow to create irresistible lead magnets tuned to your ideal clientsTips for testing and refining your lead magnets for maximum impact If you want to create lead magnets that act as a catalyst to working with you instead of just collecting emails, don't miss this episode. Listen now to transform your content into sales! 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
How NOT to Screw Up Your Business Podcast - with Douglas Burdett on THE MARKETING BOOK PODCAST
Ever wondered how to elevate your business podcast to world-record levels? Today's episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett. We dive into key insights from my book, "33 Ways Not to Screw Up Your Business Podcast." Learn how to plan your show, achieve top-tier audio quality, and secure your spot as a sought-after guest on other podcasts. Bonus: Find out why I might just be in the Guinness World Records! Douglas is a master at the craft of podcasting, and he's a very funny guy too. He reads every book that he has on his show - and you can tell! I strongly recommend heading over to The Marketing Book Podcast for more great interviews and book recommendations. We get into the meat of it: from identifying your core business goals to engaging a specific target audience. Douglas and I explore different podcast types that generate sales and leads, and share examples for educational and co-host podcasts. When it comes to gear, we hold nothing back. Hear why I'm not a fan of a particular microphone that's making the rounds. We also discuss the pros and cons of adding video to your podcast, and why opting for a dedicated hosting service makes all the difference. We wrap up by examining podcast marketing—how to craft a compelling call-to-action, pick your guests wisely, and nail your episode titles and show notes for maximum impact. Plus, I'll share some book recommendations that have been important for me in growing my business. Would you like to have a podcast that is an authority-building, lead-gen machine? Hit play now, and make sure to check out The Marketing Book Podcast for more deep dives into the world of marketing. ---------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com