The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
Bonus Episode: Leveraging AI in Expert Businesses
Special Bonus Episode: Leveraging AI in Expert Businesses I'm excited to share a re-post of an interview I recently did on the unbillable hours podcast with Flo & Ash. We had a fascinating discussion about the practical uses of AI tools like ChatGPT in content creation and marketing. In this wide-ranging conversation, we cover when and how to effectively utilize large language models like ChatGPT and Claude. I share my perspective as someone who has been experimenting daily with these tools over the past year. Key highlights include: Why it's crucial not to blindly copy/paste AI-generated content without careful reviewExamples of using AI for brainstorming ideas and restructuring draft contentTips on crafting effective prompts to get quality results from the AIHow subject matter experts can refine AI output by adding their unique perspectiveThe importance of iterating with the AI to improve results over multiple roundsPotential applications like summarizing meetings and generating proposals after client callsExciting possibilities like simulating expert panels to spur creative thinking Florian, Ash and I also discuss concerns around data privacy, misinformation and hype versus practical use cases. If you're curious to learn more about how AI can boost your productivity and content quality when applied judiciously, have a listen. I think you'll find this dialogue enlightening, as we cover both promise and pitfalls. Check out LearnAI.guide for a free guide to getting started with AI.
Not a Fad: Why AI is Important for YOU
AI is transforming how experts like you work. But many resist adopting AI tools out of very legitimate fears. In this episode, Alastair McDermott argues that AI is here to stay and offers practical tips on how you can harness it to increase your productivity and impact. Alastair shares examples of how he already uses AI in his daily work, including generating content, ideation, voice cloning, and more. He provides resources for getting started with the latest AI tools and explains why now is the time for experts to experiment with AI. You'll learn why AI should be seen as an opportunity rather than a threat and how you can use it to augment your expertise instead of being automated away. Don't get left behind by AI. Tune in to learn more, and get the free guide at LearnAI.Guide 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 WEBSITE: https://TheRecognizedAuthority.com
How to Stand out in a Crowded Marketplace with Gerry Foster
Do you feel like just another face in the crowd? In today's crowded marketplace blending in can spell disaster if you want to attract ideal clients and increase your impact. You need to learn how to differentiate yourself and become the only choice. In this episode of The Recognized Authority, host Alastair McDermott interviews branding strategist Gerry Foster on how consultants, coaches and thought leaders can stand out from the competition through strategic branding. They discuss the importance of finding your uniqueness in order to increase your impact. Gerry explains that you need to identify and promote how you are different and better than other options your potential clients may be considering. He discusses the concept of the "blue ocean" - finding untapped market spaces where you can offer fresh and original solutions. This allows you to differentiate yourself rather than compete directly with established players. Alastair and Gerry also explore the sequence of brand, market and sell. Branding is about shaping perceptions, while marketing helps you get found. This lays the groundwork for selling your services or products. They dispel the myth that branding is just logos and emphasize the need for a distinctive brand identity. Gerry shares strategies for making intangible services tangible. This includes developing a unique "secret sauce" system to deliver concrete outcomes for clients. He advises positioning yourself as a brand that offers exclusive value, not just another generic service provider. The episode provides actionable tips for experts and thought leaders to stand out in a crowded marketplace by embracing strategic branding. Key Insights Amplify uniqueness to increase impact and avoid commoditizationTap into unmet needs and offer unique solutions in the "Blue Ocean"Follow the sequence: brand, market, sellBranding is shaping perceptions, not just logosTake the intangible and make it tangible like a physical productPosition yourself as the only choice, not just another choiceUncover your talents and abilities to deliver value no one else canBig brands show the brand itself is more important than the product Strategies Identify unsolved problems, desired outcomes, or "impossible" goalsCreate a "secret sauce" system or process to deliver unique valueFocus on becoming a distinctive brand, not just a service provider Quotes "When you cannot amplify your uniqueness you're not going to be able to magnify your impact." - Gerry Foster "You have to plant your flag and stake your claim in untapped market space, where you are saying to your market that you are offering something that is altogether fresh, unique and original which keeps them from commoditizing you." - Gerry Foster 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Search “Alastair McDermott” on Amazon Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule () 👑 How to Sound & Look Good 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 https://www.linkedin.com/in/alastairmcdermott https://www.instagram.com/WhatStrategy https://TheRecognizedAuthority.com
Unpacking My Marketing Funnel and Content Strategy with Alastair McDermott
Ever wonder how to build a marketing funnel with content that generates leads and sales? In this behind the scenes episode of The Recognized Authority, I'm unveiling some of the inner workings of my content marketing funnel and strategy that have been instrumental in building authority and reaching my audience. In this episode, I explore the strategy around creating short-form books as a part of my marketing funnel. Learn why I put these short-read books, some of which were initially conceived as lead magnets, onto Amazon. There's some interesting tactical benefits from a simple pricing strategy to boost downloads and reviews which has a knock-on effect: higher rankings and enhanced visibility. These books then serve as a gateway for readers to access additional resources, entering my broader ecosystem. I'll also give you a look at how I think about this podcast, where LinkedIn fits in the mix for me, and as usual I talk about the importance of a consistent body of work in establishing authority, sharing knowledge, and building trust. We're in a market where trust is the key to sales, and this episode provides a practical roadmap for anyone looking to harness the power of content to create trust in a strategic, impactful manner. Whether you're looking to refine your content creation process, explore new marketing channels, or simply curious about the mechanics behind successful funnels, this episode is packed with actionable insights, so tune in. You can find me on Amazon by visiting rec.nz/allbooks and learn more about my coaching at rec.nz/coaching 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/my-content-marketing-funnel/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How Constant Online Accessibility is Burning You Out with Jimmy Burroughes
Are you feeling the strain of burnout? Can't remember the last time you felt genuinely rested? In this episode of "The Recognized Authority", Alastair McDermott hosts burnout expert, Jimmy Burrows, to discuss the challenging terrain of burnout. From the pressure of working long hours to the pitfalls of constant online availability, they explore the many triggers that can lead to this overwhelming state. Why do some see burnout as a badge of honor? And how does it harm productivity and well-being? Through compelling personal anecdotes, they sheds light on the importance of setting boundaries, the power of recharging, and the crucial need for a healthy work-life balance. They also offers tangible solutions: tools, frameworks, and strategies to prevent burnout, from effective communication to prioritizing higher-value tasks. Discover the art of setting personal boundaries, the advantage of time-blocking, and the significance of evaluating what you're saying "no" to. For anyone who has felt the weight of burnout or knows someone struggling, this conversation offers a beacon of hope and a roadmap to recovery. Equip yourself with the knowledge and tools to thrive in both work and life. Tune in today! 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Search “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑- INSTAGRAM: https://www.instagram.com/WhatStrategy
The Go-Giver Approach to Authenticity & Authority with Bob Burg
Can you build authority and trust by just being yourself? Legendary sales trainer and author Bob Burg joins host Alastair McDermott on Episode 134 of The Recognized Authority to discuss how to build authority and influence through authenticity and generosity. They explore the difference between moral and positional authority, and why character and consistency are key to establishing trust. Bob explains his "feel good questions" for connecting with people and focuses on enlightened self-interest in giving. He shares insights from his bestselling "Go-Giver" book series and stresses acting congruently with values. He shares a crucial business mistake that cost him, and how you can avoid making the same mistake. They discuss whether AI could replace aspects of sales and marketing. Bob leaves us with a simple but profound tip: understand others' motivations. Key Insights: Moral authority comes from character while positional authority comes from rank.Consistency builds trust as people crave certainty in an uncertain world.Authenticity means showing up the same way consistently, not using it as an excuse.Balance self-interest and contribution to others - both are part of human nature.Ask "feel good questions" to establish rapport and create goodwill before probing needs and pain points.Mistakes happen but be ready to change and adapt rather than resisting progress.Understand others' motivations and what solves their problems to influence them. Timestamps: 0:00 - Introduction 1:38 - How do we know this is the real Bob Burg? 2:34 - Moral authority vs positional authority 3:59 - Generosity: enlightened self-interest? 7:54 - Law of Authenticity 14:04 - Consistency 16:39 - Feel good questions 23:05 - Building real rapport 25:50 - Learning from business mistakes 27:53 - The impact of AI in business Listen in for timeless wisdom on leadership, sales, marketing and the power of character from a true authority in his field. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🕮 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 🕮 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 🕮 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 🕮 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule () 🕮 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
Behind the Scenes with AI: How to Enhance not Replace Human Creativity
Have you ever wondered how you can use AI to turbocharge your content creation? In episode 133 of The Recognized Authority, your host Alastair McDermott takes you behind the scenes to reveal how AI can be harnessed to enhance (but not replace) human creativity. Get ready to dive into Alastair's real-world experiments, insights, and practical advice for leveraging AI tools like ChatGPT and Claude to increase your productivity and quality. Discover how he uses AI for brainstorming, drafting, reformatting, prompts, and more while avoiding common pitfalls. Alastair plays an AI-generated podcast interview with himself and then explains how it was created using tools like Claude and ElevenLabs. He shares his custom instructions for ChatGPT to improve its responses.Learn how Alastair iterates with ChatGPT to create titles and event descriptions.Hear Alastair's tips on adding opening hooks and calls to action to grab attention.Find out how he analyzes his own writing style to help ChatGPT emulate his tone and voice.Listen as Alastair experiments with AI to create an expert panel discussion transcript, blog post outline, and checklist. Whether you're skeptical of AI or an early adopter, Alastair's balanced perspective and actionable frameworks will inspire you to find the right integration between human creativity and machine augmentation. Unlock your potential and break through your content creation challenges with these behind-the-scenes look at how to effectively leverage AI. Don't miss this insightful and entertaining episode that will change how you think about AI. Listen now to Episode 133 to explore the possibilities! --------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
Why Your Lead Magnets Aren't Working and How to Fix It
We all know lead magnets are supposed to build your email list. But what if collecting emails is the wrong goal entirely? In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions. Alastair shares how most people get lead magnets wrong - they give people what they think they want rather than what they actually need. This results in lackluster conversion to sales. Instead, Alastair advocates using your lead magnet to move prospects to the next practical step on their buyer's journey. Make it feel proprietary and like the inside track to achieving their goals. Compel action, don't just inform. You'll learn: Why most lead magnets fail to convert and how to turn that aroundHow to create irresistible lead magnets tuned to your ideal clientsTips for testing and refining your lead magnets for maximum impact If you want to create lead magnets that act as a catalyst to working with you instead of just collecting emails, don't miss this episode. Listen now to transform your content into sales! 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
How NOT to Screw Up Your Business Podcast - with Douglas Burdett on THE MARKETING BOOK PODCAST
Ever wondered how to elevate your business podcast to world-record levels? Today's episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett. We dive into key insights from my book, "33 Ways Not to Screw Up Your Business Podcast." Learn how to plan your show, achieve top-tier audio quality, and secure your spot as a sought-after guest on other podcasts. Bonus: Find out why I might just be in the Guinness World Records! Douglas is a master at the craft of podcasting, and he's a very funny guy too. He reads every book that he has on his show - and you can tell! I strongly recommend heading over to The Marketing Book Podcast for more great interviews and book recommendations. We get into the meat of it: from identifying your core business goals to engaging a specific target audience. Douglas and I explore different podcast types that generate sales and leads, and share examples for educational and co-host podcasts. When it comes to gear, we hold nothing back. Hear why I'm not a fan of a particular microphone that's making the rounds. We also discuss the pros and cons of adding video to your podcast, and why opting for a dedicated hosting service makes all the difference. We wrap up by examining podcast marketing—how to craft a compelling call-to-action, pick your guests wisely, and nail your episode titles and show notes for maximum impact. Plus, I'll share some book recommendations that have been important for me in growing my business. Would you like to have a podcast that is an authority-building, lead-gen machine? Hit play now, and make sure to check out The Marketing Book Podcast for more deep dives into the world of marketing. ---------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com
How to Structure A New Livestream for MAXIMUM Impact [Coaching Call]
Do you have a livestream or podcast, but struggle to get traction? Or have you been dreaming about starting one, but feel overwhelmed by the technical hurdles? This conversation is for you. On this practical episode of The Recognized Authority, Brendan McAdams sits in the coaching chair with host and content strategy coach Alastair McDermott. They discuss Brendan's new livestream show and work on planning the show and troubleshooting roadblocks. You'll discover practical tactics to enhance your audio, video, and content quality so your expertise shines through. Alastair's candid insights will give you confidence to hit record whether you’re looking to improve your current show or gearing up to start a new one. You'll also learn how to make your livestreams more engaging and shareworthy - from choosing the right equipment to crafting questions that uncover fascinating personal stories. We all know high-quality audio and video are crucial for influencing how our expertise is perceived. But did you realize even simple improvements to your home studio acoustics can make you sound more authoritative? Alastair shares his hard-won advice for sound treatment on a budget. What about the nagging feeling your content sounds dated shortly after you publish it? Alastair provides thought-provoking feedback on Brendan's working title and how it could imply fleeting relevance rather than evergreen value. And have you struggled to transform your interviews into snackable social media clips? You'll hear Alastair's systematic process for repurposing content across platforms, saving you tons of time while extending your reach. If you feel your livestreaming efforts aren't having the impact you hoped, this candid conversation is packed with practical tips to quickly level up your game. 👉 Interested in getting coaching help like this? Learn more about coaching with Alastair Key Insights: Quality audio/video makes you seem smarter, more important and more likable.Start with the best gear you can afford and upgrade over time. Audio quality is most important.Live streaming forces you to publish content and avoids procrastination/perfectionism.Having a show that works even with a small audience is powerful.Interviews with ideal clients build relationships, even if no one listens.Keep format simple - avoid overproduction. Done is better than perfect.Evergreen content stays relevant long-term. Timely hooks imply ephemeral value.Personal stories and journeys make for great content. Help experts showcase accomplishments.Repurposing content for different formats and platforms extends reach and impact. Episode Overview 1. Planning and Strategy (00:00 - 15:00): identifying the primary and secondary target audiences, determining the best format such as interview, solo, or hybrid, and how the title implies ephemeral "news" content rather than evergreen value. 2. Production Quality and Tools (15:00 - 35:00): how to achieve high audio, video, and lighting quality even on a budget. Key tips include prioritizing audio over video quality, using dynamic microphones, and acoustic treatment for "echoey" rooms. Tools and platforms for multi-channel live streaming, integrating pre-recorded content, and how live streaming improves consistency by avoiding perfectionism traps. 3. Content Format and Optimization (35:00 - 60:00): optimizing the content, including structuring questions to get guest stories, celebrating expert accomplishments, and repurposing clips across platforms. 4. Process and Implementation (60:00 - 90:00): specifics around identifying strong clips from long-form interviews, a systematic process for clip creation, and how to optimize clips for different social platforms. Whether you're a seasoned pro or just starting out, join us as we explore how to create compelling livestreams that showcase your expertise. 🎓 COACHING Find out more about working with Alastair rec.nz/coaching
Time Management to Drive Profitability and Growth with Irma Parone
Is Your Problem-Solving Actually Solving Problems? Many business leaders, including myself, have battled with ineffective decision-making processes. In this episode of The Recognized Authority, author Irma Parone joins host Alastair McDermott and shares her eight-step model to tackle business challenges head-on. We candidly discuss the ripple effect of our choices, from the often-underestimated consequences of inaction to the profound impact of customer satisfaction and employee retention. Tune in to this episode and discover how you can better prepare for problem solving. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/time-management-to-drive-profitability 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How to Elevate Your Brand with Bite-Sized Video with Josh Elledge
In a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there was an easier way? In this episode of The Recognized Authority, Alastair McDermott and Josh Elledge discuss the complexities - and importance - of social media content creation. From the importance of aligning content with business goals to the transformative nature of short video, this conversation is rich with practical tips and insights. You'll learn about the irreplaceable value of genuine human engagement, even in an age where AI tools are on the rise. Discover how to repurpose video calls, podcast episodes and other video content into shareable clips, and find out how to establish efficient workflows if you're juggling a busy schedule. The dialogue also explores the merits of interviewing industry experts, the pivotal role of a robust content strategy, and the power of the "know, like, trust" principle. You'll hear personal experiences, including the utility of video calls for sharing expertise, the non-negotiable need for high-quality audio and video, and the strategic advantage of offering valuable insights to foster trust and attract clientele. While AI's current capabilities in content creation have their limits, there's optimism about future advancements. You'll even get a glimpse of Alastair's offering, Authority Accelerator, a tailored solution for consultants, coaches, and B2B service providers, designed to help you create captivating microcontent that resonates with your audience. Don't miss it: from strategy to execution, this episode ensures you walk away with actionable takeaways. Ready to master content creation and establish your authority? Listen in today. Learn more about Authority Accelerator: https://therecognizedauthority.com/authority-accelerator/ 👋 Hi, I’m Alastair! 🎯 My mission is to help YOU earn more by building authority! Commanding premium fees. Working less hours. Enjoying your work more. 🔥 And that's only the beginning. I will help you create content, build trust, and gain momentum that will generate a steady flow of strong, genuine, inbound leads you can turn on and off like a light switch! 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://therecognizedauthority.com/linkedin 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/forconsultants/ 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 - WEBSITE: https://therecognizedauthority.com
The Art of Long-term Content Strategy with Dan Holt
Ever felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy. Highlights include: 🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity ⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning ⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage 🎨 Comic Relief: Discover how a simple marketing comic can outshine meticulously crafted content 🔍 The Specialist vs. Generalist Dilemma: Another perspective on this nuanced topic Alastair and Dan also discuss why understanding human behavior is more essential than obsessing over digital marketing tools, and Dan shares his thoughts on the route to true authority. 🎧 Whether you're sipping your morning coffee or on your evening jog, hit that play button. And if you like what you hear, don’t forget to subscribe for more episodes of The Recognized Authority 🚀 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/long-term-content-strategy 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How I Produce Quality Content in Just 2-4 Hours a Week
In this week's episode of The Recognized Authority, I share how I can efficiently create high-quality content in just 2-4 hours per week. My focus is on producing content that resonates with my target audience across platforms like LinkedIn, podcasts, and live streams. I dedicate time blocks for content creation and leverage strategies like repurposing, delegation, automation, and batch creation. I stress the importance of understanding your audience, planning relevant themes, aand selecting the right formats - for me that's writing and video. I'm prepared to create content anytime with my always-ready video setup. While AI editing tools aren't ideal yet, I automate and delegate other tasks like editing human can handle better. Key tips I share include repurposing video clips across platforms, utilizing audio for text content, and considering viewing formats like vertical video. Batch creation, AI brainstorming, documented workflows, effective guest workflows, checklists and SOPs are other efficiencies I recommend. The goal is to focus on strategy while leveraging content to establish authority and attract an audience. Accept imperfections, repurpose wisely, and publish regularly. Join me for actionable insights on streamlining your process to efficiently produce high-quality content that engages your audience! In the episode: 0:06:12 - High-Quality Awareness Content: Why bother creating high quality content?0:07:07 - Boosting Reach and Inquiries: The link between consistent content and increased visibility and leads.0:10:34 - Crafting a Tailored Content Strategy: The basics of creating a strategy that resonates with your audience.0:13:24 - Prioritizing Audio and Video Quality: Understand the importance of a quality video setup and its impact on audience engagement.0:18:04 - Video Repurposing: Harness your video content's potential by repurposing it effectively.0:20:03 - The Rise of Vertical Video: The trend of vertical videos and their prominence on platforms like YouTube shorts, Instagram, and TikTok.0:21:22 - Video as a Prime Content Format: Explore my preference for video and its amazing repurposing opportunities.0:21:54 - AI Tools for Content Brainstorming: Potential of AI in content brainstorming.0:26:32 - Smart Repurposing and Batching: Learn techniques for maximizing content output efficiently. Resources & Links: Authority Accelerator service: Designed to supercharge your content creation process with just an hour a month.How to Sound & Look Good: When you’re on video calls or podcasting, you need to look and sound good - this free ebook provides you with useful tips to do just that! ---------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://therecognizedauthority.com/linkedin👑 - TWITTER: https://twitter.com/WhatStrategy👑 - FACEBOOK: https://www.facebook.com/forconsultants/👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 - WEBSITE: https://therecognizedauthority.com
How to Create Effective Thought Leadership Content with Florian Heinrichs
Are you struggling to make an impact with your content? Do you feel like you're stuck at the starting blocks? There is an intricate blend of art and science behind effective content creation. In this episode of The Recognized Authority, host Alastair McDermott speaks with Florian Heinrichs about the significance of content generation for consultants and thought leaders. They discuss the fundamental process of aligning your content with the buyer journey - a straightforward adjustment that can massively impact how effective your content is. They also discuss: 💡 an innovative approach to generating content ideas and repurposing content, 🌟 how to showcase your expertise, 🌱 cultivate a following, and 🌐 broaden connections via content. Listen today to gain valuable insights into your content creation strategy. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/effective-thought-leadership-content 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com