The Recognized Authority · Easy Podcasts

How To Crush YouTube with Cyan Cooper

April 03, 2023 00:44:21 37.32 MB Downloads: 0

In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part two of the series, host Alastair McDermott is joined by YouTube expert, Cyan Cooper. Cyan shares his insights on how businesses can leverage YouTube to grow authority and revenue. He emphasizes the importance of doing research on your audience, packaging ideas to make them compelling, and how to structure content for maximum retention. He also gives tips on avoiding tangents and how to create self-contained videos that stand out in a crowded market. Alastair and Cyan discuss the challenges of creating long-form content for YouTube and how to leverage the platform's algorithm to increase viewership, so tune in to learn how you can create a bingeable channel on YouTube! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/crush-youtube/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

How to Make Better Content in 2023 with Jake Thomas

March 27, 2023 00:44:14 37.22 MB Downloads: 0

In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part one of the series, host Alastair McDermott is joined by Jake Thomas, the YouTube "title nerd" from Creator Hooks. Jake gives us a masterclass on the art and science of crafting captivating titles that make your content irresistible. He talks about the importance of understanding your audience, assembling a swipe file of successful titles, and how to use psychological triggers like curiosity, fear, and desire to “earn the click”. Jake tells us the secret of avoiding clickbait titles (this one won't shock you!) This episode is jammed-packed with practical tips that will transform your thinking about content creation. Discover why negativity may thrive on social media platforms but not in search engine optimization, and learn how to adapt your title strategies for different channels. Jake talks about the value of authority, timeliness, and title techniques that can elevate your content. Don't miss this chance to use video to up your game, captivate your audience. “There are three emotions to get the click: curiosity, fear & desire. Before you create your next piece of content, start with an open loop, a curiosity gap. We talked about fears or negativity: “stop doing this in your content” or “do this before you make your next piece of content”. Or desire: “how to make better content”, that's a pretty much straight up desire that people want.” -- Jake Thomas on The Recognized Authority podcast “A big mistake people make is writing titles that are too long or too wordy. If it takes a lot of mental energy to read a title you don't want to sit there and try to understand it. It's the same thing with your content: make sure it's clear, using simple language so people can easily understand it.” -- Jake Thomas on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/make-better-content-in-2023/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

The Art of Positioning From Indistinguishable to Instantly Recognizable with Rebecca Gunter

March 20, 2023 00:45:32 38.32 MB Downloads: 0

In this episode of The Recognized Authority, host Alastair McDermott is joined by Rebecca Gunter, a passionate advocate for marketing badassery and branding that defies convention. Through her expertise in strategy, creative copywriting, and positioning, Rebecca empowers businesses to create a magnetic, unforgettable presence. Discover how embracing your unique identity can make your brand stand out and attract clients who genuinely resonate with your offerings. Listen as Rebecca shares her philosophy of focusing on turning on the right people, rather than worrying about turning off others. Rebecca shares her insights on the importance of knowing your target audience, understanding their needs, and creating a brand that speaks directly to their hearts. Learn how to use personal stories and perspectives to set your brand apart. Break free from conventional marketing, step into your unique identity, and make an unforgettable impact. Your journey to becoming a marketing badass starts now! “Listen to what other people are telling you. If you hear it once, it's interesting, if you hear it three times, it's a pattern! Listen to what people are telling you that are places you delivered value, or things that were confusing, or any kind of feedback that you're getting from the world. Use that feedback to help you shape your path.” -- Rebecca Gunter on The Recognized Authority podcast “If your strategy is to generate content that then brings your leads in, you better really lock your positioning in. The things you're talking about better be on point, talking directly to who your people are and directly about what they need, and directly about who you are and what you deliver. And getting passionate about your why.” -- Rebecca Gunter on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/art-of-positioning/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Mediocre or Magnificent What You Need to Know About ChatGPT with Frank Prendergast

March 13, 2023 00:48:18 40.65 MB Downloads: 0

In this episode, Alastair McDermott and Frank Prendergast talk about the importance of understanding what Chat GPT can do and how to use it properly. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/guarantee-success/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️ The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

How to Guarantee Success with Cam F. Awesome

March 06, 2023 01:02:41 52.72 MB Downloads: 0

In this episode of The Recognized Authority, Alastair speaks with Cam F. Awesome, a professional speaker and one of the most successful boxers in US boxing history. They discuss how Cam's background in boxing has helped him develop a unique perspective on overcoming adversity, using humour to engage audiences, and the overlap between performing in the ring and at the speaking podium. Cam's story highlights the power of a winning mindset, the importance of mental toughness, and the value of embracing failure as part of the journey to success. Cam's philosophy is based on a simple equation: 1+2=3. He shares how this equation helped him become a National Champion in boxing within two years of taking it up. Cam believes any anyone can use it to achieve their goals. The key is believing in yourself (1), setting a clear goal (3), and doing the hard work (2) required to achieve it. During the conversation, Cam shares his experiences with failure and how he used it to succeed in his boxing career. He talks about the importance of mental toughness, gratitude, and developing a winning mindset. He also discusses how he didn't make it to the Olympics despite qualifying three times, but he used the experience to become a better boxer and to keep pushing himself to succeed. This was a fascinating conversation that reminds us that with hard work, a winning mindset, and the courage to embrace failure, we can achieve incredible results. “If you can fail without being discouraged, success becomes inevitable.” -- Cam F. Awesome on The Recognized Authority podcast “One plus two equals three. I'm one. Three is the goal. One plus two equals three. What is two in this equation? Two is what I have to do to win. The reason why I call two number two is because it is the way it sounds is the actual shitty part of the job! It's the actual hard work.” -- Cam F. Awesome on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/guarantee-success/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️ The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

The One Marketing Strategy You Can't Afford to Ignore with Mark Schaefer

February 27, 2023 00:45:38 38.4 MB Downloads: 0

The rise of AI-generated content means that personal branding is more important than ever. But how do you create a brand that truly resonates with your audience? On this episode of The Recognized Authority, Mark Schaefer and Alastair McDermott share their insights on the power of personal branding and community building in marketing. Discover how to create an emotional connection with your audience and build a brand that drives long-term success. Learn how AI is revolutionizing the way marketers create content that resonates with customers, and learn practical steps you can take to build a thriving community of loyal followers. They also share insights into the importance of creating a sense of belonging and purpose in your marketing efforts, and how this gives your business a competitive edge. Whether you're a seasoned campaigner or just starting out, don't miss this episode! “My takeaway from this, and this is something I've been screaming from the rooftops for the last six or seven years, is that the only thing that's really going to save you in this environment is your personal brand. You know, everybody can use chat GPT but not everybody has an emotional connection to their audience.” -- Mark Schaefer on The Recognized Authority podcast “Most communities fail, because the intention behind the community is to sell stuff. We all need to sell stuff. But selling things is not a reason for people to gather. So if you're creating a community, simply because you're trying to make your quarterly sales goals, that probably isn't going to work.” -- Mark Schaefer on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/the-one-marketing-strategy/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️ The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

The Psychological Edge of Negotiation with Alistair McBride

February 20, 2023 00:43:25 36.54 MB Downloads: 0

In this episode of "The Recognized Authority," host Alastair McDermott sits down with guest Alistair McBride to talk about the psychological edge of negotiation. They discuss what it means to make a deal that's palatable to both sides, and what separates the best negotiators from the rest. Alistair McBride shares his thoughts on the concept of "win-win" negotiations and how usually one side will come out ahead. The conversation also covers the three foundational principles of conflict resolution and why compromise is a key factor in successful negotiation. Alistair stresses that negotiation is not just about following a checklist and provides his number one tip in negotiation. 🎙️ The Recognized Authority: the show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairm... 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/forconsultants/ 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/ 📲 - WEBSITE: https://therecognizedauthority.com

How to Promote Your Book with Anne Janzer

February 13, 2023 00:37:21 31.44 MB Downloads: 0

So you've written a book and now you're looking for ways to get it out into the world. Promoting a book can seem overwhelming, but don't worry, we'll help simplify the process. In this week's episode of The Recognized Authority, we dive into book promotion with six-time author and book marketing expert, Anne Janzer. Anne shares her tips to help you get your book in the hands of more readers. So grab a cup of coffee, sit back and listen in! Timestamps: 0:00 Intro 2:06 Alastair's new book, 33 Ways Not To Screw Up Your Business Podcast 4:27 Start from a place of strength 9:27 Optimize your relationship with Amazon 13:55 Why you need to be everywhere with your book 18:31 How to promote your book on Amazon 22:07 Amazon Timelag 25:29 Points of Leverage 31:24 Book Promotion 35:28 Podcast Guesting 36:49 Close "In your book promotion, it's better to do a few things very well, than to scatter yourself really thin and, and be lost in the sea. I think too many people go for that second option "I'm going to be on every social media platform, and I'm going to do this and I'm going to do that". Start simple. Start with your strengths" -- Anne Janzer on The Recognized Authority "The best marketing for a good book is the book itself. If you've written a good book, mailing a copy of it to someone who is in a position to recommend it to others makes a heck of a lot of sense. You could spend thousands on a book publicist, or 100 bucks on a carton of books and four bucks a pop to mail it to people with a personal note" -- Anne Janzer on The Recognized Authority "Here's my philosophy: find ways to be generous and strategic. Find that balance. Always be generous, but be generous with a dose of strategy. If you're generous without strategy, you're just going to burn yourself out. If you're strategic and never generous, nobody's gonna want to talk to you" -- Anne Janzer on The Recognized Authority 👑 The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/forconsultants/ 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 - WEBSITE: https://therecognizedauthority.com

How to Rock LinkedIn with Richard van der Blom

February 06, 2023 00:45:54 38.63 MB Downloads: 0

In this episode of The Recognized Authority, join host Alastair McDermott, and his guest Richard van der Blom, as they discuss how to "rock LinkedIn"! Starting with a deep-dive on Richard's LinkedIn strategy, which allows him to be omnipresent on the platform, they discuss how to grow your network, and connect effectively with your target audience. They also discuss the importance of niching down, how much time you should be spending on content creation, and what being authentic on social platforms really means. This conversation will provide you with the insights and strategies to make the most of LinkedIn and maximize your online presence. So grab a coffee or put on your walking shoes, and tune in now to learn how to market yourself like a pro on LinkedIn! "The pitfall of having hundreds of people telling you how you can build your brand, how you can make a carousel, how you can make good posts is that we all do the same thing. Which is not our own tone of voice, which is not our own style. The things you put out there need to come from you." - Richard van der Blom on The Recognized Authority "We said no, because it would take us so much energy to create something that is not our core business. No, because we're not the best in that. No, because it's not a focus. It creates trust and credibility with your client, because you're not there to make a buck, you're there to provide the best possible service for your client." - Richard van der Blom on The Recognized Authority The Recognized Authority: the podcast that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/forconsultants/ 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/ - WEBSITE: https://therecognizedauthority.com

How to Stop Perfectionism from Curbing Your Content

January 30, 2023 00:46:53 39.45 MB Downloads: 0

In Episode 101, host Alastair McDermott tells what listeners can expect in season 2 of The Recognized Authority podcast, including how he is working to stop perfectionism from hampering his content creation. He gives a sneak peak at his new book, 33 Ways Not to Screw Up Your Business Podcast, which is now available on Amazon in print and Kindle forms. He also introduces a new short form podcast called Accelerating Your Authority and gives you a taste of that podcast by including his interview with Mark Edwards of BossEquity. Find links to the book and all the podcasts at rec.nz/101

Ten Tips for Building Authority

November 28, 2022 00:32:59 27.72 MB Downloads: 0

Episode 100 of The Recognized Authority This is a special episode to mark the end of Season 1 of the show. In this episode, your host Alastair McDermott shares behind-the-scenes details from the podcast. He also shares his Top Ten Tips on Building Authority, based on the conversations he has had with guests and other authorities. Finally, he shares details of his upcoming book, 33 Ways Not to Screw up Your Business Podcast which is coming out in early December 2022. This episode includes: The finances of the podcastDiversity on the podcastDownloads numbersWhat’s in the bookTop 10 tips for building authorityWhat’s in store for season 2 of the podcast

Winning Clients with Podcasting with Adam Schaeuble

November 21, 2022 00:49:02 41.19 MB Downloads: 0

Sharing your knowledge, and building relationships with industry leaders. Podcasting is one of the most effective, and efficient, ways to build authority. But like any channel, the devil is in the detail - you have a lot of strategic decisions to make around format, content, audience and promotion. In this episode, Adam Schaeuble and Alastair McDermott discuss podcasting strategies to build authority, the pros and cons of different podcast formats, and how to turn listeners into clients. They also discuss the why and how of audience engagement, how to create more shareable episode assets, and how to grow your podcast audience through advertising. “The number one mistake that almost every single podcaster makes around audience engagement is that we put content out there and then we sit back and wait for the engagement to happen. That's a huge mistake. I am a big believer in initiating engagement.” -- Adam Schaeuble on The Recognized Authority podcast “When we talk about growing more, we have to look at two buckets. One bucket is new listener acquisition. The second bucket is keeping our current listeners listening. It's just like having customers: you don't want to just put all your attention on getting new customers and then ignore the people that are already paying you.” -- Adam Schaeuble on The Recognized Authority podcast 👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/winning-clients-with-podcasting/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Leveraging LinkedIn Video with Alicia Henderson

November 14, 2022 00:54:40 45.93 MB Downloads: 0

We know that video content is engaging, builds trust, and is a fantastic way to demonstrate subject matter expertise. Video even has substantial advantages in the social media algorithms. And despite all that, most of us are still procrastinating over creating video. Why is that, and how can we change it? In this episode, Alicia Henderson and Alastair McDermott discuss why we should be creating video for LinkedIn, what types of video are working great right now, and how to flip the script to create better video. They also discuss the four stages of video production, whether portrait or landscape is better, and how TikTok can help us produce video for other platforms like LinkedIn & Instagram. “Everybody should have 3-5 content pillars that they're talking about all the time. It may seem that you're beating a dead horse talking about the same thing, but people want to hear it. The more you talk about the same topics, the more they will see you as an authority.” -- Alicia Henderson on The Recognized Authority podcast “We're showing behind the scenes, or how we work with our clients, or that business can be fun. I'm not saying you have to get up on there and start dancing. What I am saying is if you're building a personal brand you should incorporate your personality.” -- Alicia Henderson on The Recognized Authority podcast 👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/leveraging-linkedin-video/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

Mindset, Confidence & Marketing Yourself with Anthea Armar

November 07, 2022 00:51:09 42.97 MB Downloads: 0

Building your authority means publishing — that horribly clichéd phrase "putting yourself out there". For many people, that feels like you are exposing yourself to criticism, possibly even ridicule. But part of building authority and trust is just that, the willingness to take that risk and share even in the face of potential criticism. So how do we deal with this? How can we build our own confidence so that, in turn, we can build our authority? In this episode, Anthea Armar and Alastair McDermott discuss mindset in business, how to separate yourself conceptually from a business that is based around your personal expertise, and why confidence & clarity is essential to your business. They also discuss how to deal with perfectionism, what it means to have competition, and why it's okay if things don't work out the way you expected. “Being perfect goes against what leadership is: you're role modeling behaviour. By you trying to show up perfect, it sets the bar so high for anybody trying to follow you that it becomes unreachable, and instead of inspiring people, you demotivate them.” -- Anthea Armar on The Recognized Authority podcast “Just take action. Whatever happens, you will still be okay. [If it fails] you're in a position to actually learn from it and realise what could have gone better, and that shapes your character, and that's what builds your confidence.” -- Anthea Armar on The Recognized Authority podcast 👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/mindset-confidence-marketing-yourself/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

How to Get Booked on Podcasts with Dustin Riechmann

October 31, 2022 00:51:04 42.9 MB Downloads: 0

Guesting on other people's podcasts is one of the quickest & most effective ways to build your authority and connect with a new audience. If you're interested in learning how to get booked on podcasts, then we have a masterclass in podcast guesting for you here! In this episode, Dustin Riechmann and Alastair McDermott discuss a five step framework to podcast guesting, how to find the right shows to pitch, and what you need to say to get the "yes"! They also discuss the importance of knowing your purpose before guesting on a podcast show, why you don't want to go too big too soon, and why it's important to know your target market first. “A guest list is one of my favorite strategies also because it's evergreen, because every week they're having a new expert on there. Once a month check the last four episodes see if there's someone that you pull over in your prospecting bucket. You get credibility and a lot more higher response rate if you've been on the podcast.” -- Dustin Riechmann on The Recognized Authority podcast “The beautiful thing about podcast guesting is I can see my target market and where they're hanging out, and which shows they're listening to. Then I can show up there, share what I know, share my stories, and it becomes a great marketing channel.” -- Dustin Riechmann on The Recognized Authority podcast 👑 Sign up for the free 7 day email course on becoming a recognized authority at: TheRecognizedAuthority.com 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/get-booked-on-podcasts/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

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