The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
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How to Structure A New Livestream for MAXIMUM Impact [Coaching Call]
Do you have a livestream or podcast, but struggle to get traction? Or have you been dreaming about starting one, but feel overwhelmed by the technical hurdles? This conversation is for you. On this practical episode of The Recognized Authority, Brendan McAdams sits in the coaching chair with host and content strategy coach Alastair McDermott. They discuss Brendan's new livestream show and work on planning the show and troubleshooting roadblocks. You'll discover practical tactics to enhance your audio, video, and content quality so your expertise shines through. Alastair's candid insights will give you confidence to hit record whether you’re looking to improve your current show or gearing up to start a new one. You'll also learn how to make your livestreams more engaging and shareworthy - from choosing the right equipment to crafting questions that uncover fascinating personal stories. We all know high-quality audio and video are crucial for influencing how our expertise is perceived. But did you realize even simple improvements to your home studio acoustics can make you sound more authoritative? Alastair shares his hard-won advice for sound treatment on a budget. What about the nagging feeling your content sounds dated shortly after you publish it? Alastair provides thought-provoking feedback on Brendan's working title and how it could imply fleeting relevance rather than evergreen value. And have you struggled to transform your interviews into snackable social media clips? You'll hear Alastair's systematic process for repurposing content across platforms, saving you tons of time while extending your reach. If you feel your livestreaming efforts aren't having the impact you hoped, this candid conversation is packed with practical tips to quickly level up your game. 👉 Interested in getting coaching help like this? Learn more about coaching with Alastair Key Insights: Quality audio/video makes you seem smarter, more important and more likable.Start with the best gear you can afford and upgrade over time. Audio quality is most important.Live streaming forces you to publish content and avoids procrastination/perfectionism.Having a show that works even with a small audience is powerful.Interviews with ideal clients build relationships, even if no one listens.Keep format simple - avoid overproduction. Done is better than perfect.Evergreen content stays relevant long-term. Timely hooks imply ephemeral value.Personal stories and journeys make for great content. Help experts showcase accomplishments.Repurposing content for different formats and platforms extends reach and impact. Episode Overview 1. Planning and Strategy (00:00 - 15:00): identifying the primary and secondary target audiences, determining the best format such as interview, solo, or hybrid, and how the title implies ephemeral "news" content rather than evergreen value. 2. Production Quality and Tools (15:00 - 35:00): how to achieve high audio, video, and lighting quality even on a budget. Key tips include prioritizing audio over video quality, using dynamic microphones, and acoustic treatment for "echoey" rooms. Tools and platforms for multi-channel live streaming, integrating pre-recorded content, and how live streaming improves consistency by avoiding perfectionism traps. 3. Content Format and Optimization (35:00 - 60:00): optimizing the content, including structuring questions to get guest stories, celebrating expert accomplishments, and repurposing clips across platforms. 4. Process and Implementation (60:00 - 90:00): specifics around identifying strong clips from long-form interviews, a systematic process for clip creation, and how to optimize clips for different social platforms. Whether you're a seasoned pro or just starting out, join us as we explore how to create compelling livestreams that showcase your expertise. 🎓 COACHING Find out more about working with Alastair rec.nz/coaching
Time Management to Drive Profitability and Growth with Irma Parone
Is Your Problem-Solving Actually Solving Problems? Many business leaders, including myself, have battled with ineffective decision-making processes. In this episode of The Recognized Authority, author Irma Parone joins host Alastair McDermott and shares her eight-step model to tackle business challenges head-on. We candidly discuss the ripple effect of our choices, from the often-underestimated consequences of inaction to the profound impact of customer satisfaction and employee retention. Tune in to this episode and discover how you can better prepare for problem solving. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/time-management-to-drive-profitability 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How to Elevate Your Brand with Bite-Sized Video with Josh Elledge
In a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there was an easier way? In this episode of The Recognized Authority, Alastair McDermott and Josh Elledge discuss the complexities - and importance - of social media content creation. From the importance of aligning content with business goals to the transformative nature of short video, this conversation is rich with practical tips and insights. You'll learn about the irreplaceable value of genuine human engagement, even in an age where AI tools are on the rise. Discover how to repurpose video calls, podcast episodes and other video content into shareable clips, and find out how to establish efficient workflows if you're juggling a busy schedule. The dialogue also explores the merits of interviewing industry experts, the pivotal role of a robust content strategy, and the power of the "know, like, trust" principle. You'll hear personal experiences, including the utility of video calls for sharing expertise, the non-negotiable need for high-quality audio and video, and the strategic advantage of offering valuable insights to foster trust and attract clientele. While AI's current capabilities in content creation have their limits, there's optimism about future advancements. You'll even get a glimpse of Alastair's offering, Authority Accelerator, a tailored solution for consultants, coaches, and B2B service providers, designed to help you create captivating microcontent that resonates with your audience. Don't miss it: from strategy to execution, this episode ensures you walk away with actionable takeaways. Ready to master content creation and establish your authority? Listen in today. Learn more about Authority Accelerator: https://therecognizedauthority.com/authority-accelerator/ 👋 Hi, I’m Alastair! 🎯 My mission is to help YOU earn more by building authority! Commanding premium fees. Working less hours. Enjoying your work more. 🔥 And that's only the beginning. I will help you create content, build trust, and gain momentum that will generate a steady flow of strong, genuine, inbound leads you can turn on and off like a light switch! 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://therecognizedauthority.com/linkedin 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/forconsultants/ 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 - WEBSITE: https://therecognizedauthority.com
The Art of Long-term Content Strategy with Dan Holt
Ever felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy. Highlights include: 🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity ⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning ⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage 🎨 Comic Relief: Discover how a simple marketing comic can outshine meticulously crafted content 🔍 The Specialist vs. Generalist Dilemma: Another perspective on this nuanced topic Alastair and Dan also discuss why understanding human behavior is more essential than obsessing over digital marketing tools, and Dan shares his thoughts on the route to true authority. 🎧 Whether you're sipping your morning coffee or on your evening jog, hit that play button. And if you like what you hear, don’t forget to subscribe for more episodes of The Recognized Authority 🚀 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/long-term-content-strategy 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How I Produce Quality Content in Just 2-4 Hours a Week
In this week's episode of The Recognized Authority, I share how I can efficiently create high-quality content in just 2-4 hours per week. My focus is on producing content that resonates with my target audience across platforms like LinkedIn, podcasts, and live streams. I dedicate time blocks for content creation and leverage strategies like repurposing, delegation, automation, and batch creation. I stress the importance of understanding your audience, planning relevant themes, aand selecting the right formats - for me that's writing and video. I'm prepared to create content anytime with my always-ready video setup. While AI editing tools aren't ideal yet, I automate and delegate other tasks like editing human can handle better. Key tips I share include repurposing video clips across platforms, utilizing audio for text content, and considering viewing formats like vertical video. Batch creation, AI brainstorming, documented workflows, effective guest workflows, checklists and SOPs are other efficiencies I recommend. The goal is to focus on strategy while leveraging content to establish authority and attract an audience. Accept imperfections, repurpose wisely, and publish regularly. Join me for actionable insights on streamlining your process to efficiently produce high-quality content that engages your audience! In the episode: 0:06:12 - High-Quality Awareness Content: Why bother creating high quality content?0:07:07 - Boosting Reach and Inquiries: The link between consistent content and increased visibility and leads.0:10:34 - Crafting a Tailored Content Strategy: The basics of creating a strategy that resonates with your audience.0:13:24 - Prioritizing Audio and Video Quality: Understand the importance of a quality video setup and its impact on audience engagement.0:18:04 - Video Repurposing: Harness your video content's potential by repurposing it effectively.0:20:03 - The Rise of Vertical Video: The trend of vertical videos and their prominence on platforms like YouTube shorts, Instagram, and TikTok.0:21:22 - Video as a Prime Content Format: Explore my preference for video and its amazing repurposing opportunities.0:21:54 - AI Tools for Content Brainstorming: Potential of AI in content brainstorming.0:26:32 - Smart Repurposing and Batching: Learn techniques for maximizing content output efficiently. Resources & Links: Authority Accelerator service: Designed to supercharge your content creation process with just an hour a month.How to Sound & Look Good: When you’re on video calls or podcasting, you need to look and sound good - this free ebook provides you with useful tips to do just that! ---------- 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://therecognizedauthority.com/linkedin👑 - TWITTER: https://twitter.com/WhatStrategy👑 - FACEBOOK: https://www.facebook.com/forconsultants/👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 - WEBSITE: https://therecognizedauthority.com
How to Create Effective Thought Leadership Content with Florian Heinrichs
Are you struggling to make an impact with your content? Do you feel like you're stuck at the starting blocks? There is an intricate blend of art and science behind effective content creation. In this episode of The Recognized Authority, host Alastair McDermott speaks with Florian Heinrichs about the significance of content generation for consultants and thought leaders. They discuss the fundamental process of aligning your content with the buyer journey - a straightforward adjustment that can massively impact how effective your content is. They also discuss: 💡 an innovative approach to generating content ideas and repurposing content, 🌟 how to showcase your expertise, 🌱 cultivate a following, and 🌐 broaden connections via content. Listen today to gain valuable insights into your content creation strategy. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/effective-thought-leadership-content 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How to Nail Marketing the Simple Way with Camille Moore
Discover how to do simple but effective marketing on this episode of The Recognized Authority Podcast with our guest, Camille Moore. Camille and Alastair discuss the fundamental principles of marketing, understanding your audience, creating a persistent presence, and providing educational content, all wrapped in an authentic persona. They discuss the importance of microscripts, storytelling, and repetition on social media. Camille discusses her huge success on TikTok, offers valuable insights into building authority, her take on the Dunning-Kruger effect, and how to redefine your approach to success. Listen in to learn how to apply these simple but effective marketing principles in your business. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/marketing-the-simple-way/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
Mastering Your Mindset: How to Survive Extreme Challenges with Damian Browne
In the often lonely journey of running a business, mastering your mindset and self-talk is critical. In this episode of The Recognized Authority we explore this connection between mindset, self-talk, and success in challenging circumstances with extreme adventurer and former professional rugby player Damian Browne. Host Alastair McDermott and Damian discuss the transition from professional rugby to extreme adventuring, Damian provides a look into the inspiration he derives from ultra-endurance athletes, his deep-rooted dedication to improving as an athlete, and his eventual decision to embrace extreme adventures as a full-time career. They discuss the remarkable challenges he has faced along the way, including a medical evacuation during a cross-Atlantic expedition and the continuation of his journey solo against the odds. They dig into the importance of controlling self-talk for fostering a positive mindset, and how physical processes can access positive states of mind. Damian talks about managing the intricate balance between performance and safety during his expedition, and touches on practical aspects like learning how to live with discomfort. He is deeply self-aware, and is brutally honest with us about the mistakes in planning his most recent trans-Atlantic mission. Alastair and Damian discuss the critical need for external guidance and the role it plays in pushing oneself beyond conventional boundaries. Damian shares his new venture - Iron Mind Institute - aimed at encouraging individuals to embark on physical, mental, and emotional challenges that unleash their untapped potential. Tune in to this insightful episode and start your own journey towards a better mindset and personal growth! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/mastering-your-mindset/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
Strategizing for an Expert-Led Podcast: a Coaching Session
Have you ever thought about starting a podcast, but not sure where to begin? This episode of The Recognized Authority offers an exclusive behind-the-scenes look at a podcast strategy coaching call. Host Alastair McDermott coaches video expert Nina Froriep through various aspects of her podcast strategy and launch plan. Discover how podcasting can establish you as a thought leader and authority in your field. Alastair and Nina discuss how to provide value through entertaining and educational content that caters to audience interest. Learn the strategies of content repurposing and the power of leveraging interviews to create not only podcast episodes but also a plethora of other valuable content assets for wider distribution. They also discuss how sponsorship can add credibility to a podcast, and explore the significant impact of high-quality guests on the success of your podcast. Learn the vital role networking and connections play in securing high-profile guests, while also exploring the different categories of guest you can invite to your podcast. Alastair touches on essential technical aspects such as audio sound leveling, automated transcriptions, and microphone selection, all aimed at elevating the professional quality of your podcast. Tune in to this episode of The Recognized Authority to gain valuable practical knowledge and kickstart your podcast planning journey 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/podcast-strategy/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
Maximizing Revenue with Expert Video and Podcast Content with Sheryl Plouffe
Can experts monetize content? Can they do it when they don't have a large audience? In this episode of The Recognized Authority, Alastair speaks with Sheryl Plouffe, host of the Cash in On Camera podcast, and founder of Scalable Business Accelerator. They discuss realistic and effective approaches to monetize content through strategic relationships, turning them into prospects, partners, and platforms that maximize your revenue. They discuss monetization strategies in the B2B space, and discuss the importance of quality over quantity. An expert content platform can be effective when promoting your own high-value services, and to build relationships for strategic collaborations. Tune in today to discover how you can get more from your content. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/maximizing-revenue-with-expert-video-and-podcast-content 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
The 6 Essential Steps to Drive Sales and Leads with Louise McDonnell
In this episode of The Recognized Authority, Alastair McDermott chats with award-winning social media trainer and strategist, Louise McDonnell. Louise outlines a six-step strategy to enhance sales and lead generation, giving us an actionable roadmap to success. Alastair and Louise also discuss the importance of planning, website and social media optimization, captivating content creation, audience targeting, and complementing organic reach with paid promotions. This episode is jam-packed with practical tips that can help you use social media as a tool for business growth. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/6-steps-to-drive-sales-on-social/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How to Get High-ticket B2B Consulting Clients Using LinkedIn with Kathleen Celmins
In this episode of The Recognized Authority, Alastair McDermott chats with Kathleen Celmins about LinkedIn outreach, and why experts often don’t get paid a premium. Kathleen shares her strategy for LinkedIn outreach and gives a walkthrough detailing specifically how she does it. You’ll also learn why experts often struggle to receive fair compensation and Kathleen shares her solution to this issue. Don't miss this jam-pack episode! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/high-ticket-clients-from-linkedin/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How to Achieve Flow State and Master Productivity with Alistair McBride
What does "flow" mean, and does it really improve productivity? Alastair McDermott and Alistair McBride discuss flow state and deep work in episode 118 of The Recognized Authority. They discuss practical tips for optimizing your morning routine and tackling high-value tasks for maximum impact. Explore the cost of context switching and the importance of uninterrupted blocks of time for deep work. Gain valuable insights into the concept of "be-do-have," shifting from the mindset of “If I could just have (insert thing), I’d do more (work) and be a real (noun).” They discuss productivity and performance, and how to make leaps of improvement rather than settling for incremental progress. This episode will change how you think about deep work, your approach to tasks, and unlock your potential for success.
Introducing Authority Clips Daily [Pilot]
Introducing "Authority Clips Daily" In this episode of The Recognized Authority, your host Alastair McDermott shares an unexpected change in plans. He also takes the opportunity to share details on a new service offering: Authority Clips Daily. Recently, Alastair has been sharing 60-second video snippets on a daily basis. You may have seen these short vertical videos, extracted from various recordings featuring podcast guests such as Chris Do, Alex Sheridan, and Carol Cox. The Authority Clips Daily service - which is currently in the testing phase - transforms interviews, calls and long-form video into high-quality daily bite-sized clips for social media with minimal effort on your part. We are offering an exclusive opportunity to The Recognized Authority podcast listeners and email subscribers to sign up for a pilot of the service at a significantly discounted rate. We are doing this to fine-tune the process and gather testimonials and social proof. Authority Clips Daily is currently running the pilot program until the start of June 2023 so it is a time-sensitive pilot offer with limited availability. Imagine your LinkedIn being updated with top-notch videos daily, helping generate leads, expand your audience, and establish your authority. The commitment on your part is a maximum of two hours per month. We can only take a handful of participants at this stage, so if you're interested in boosting your social media presence and building your authority with daily high-quality videos, please sign up for the interest list at rec.nz/pilot. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairm... 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognize... 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://therecognizedauthority.com
How to Plan Your Podcast with Alastair McDermott
How to Plan Your Podcast with Alastair McDermott