The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗
How to Nail Marketing the Simple Way with Camille Moore
Discover how to do simple but effective marketing on this episode of The Recognized Authority Podcast with our guest, Camille Moore. Camille and Alastair discuss the fundamental principles of marketing, understanding your audience, creating a persistent presence, and providing educational content, all wrapped in an authentic persona. They discuss the importance of microscripts, storytelling, and repetition on social media. Camille discusses her huge success on TikTok, offers valuable insights into building authority, her take on the Dunning-Kruger effect, and how to redefine your approach to success. Listen in to learn how to apply these simple but effective marketing principles in your business. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/marketing-the-simple-way/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
Mastering Your Mindset: How to Survive Extreme Challenges with Damian Browne
In the often lonely journey of running a business, mastering your mindset and self-talk is critical. In this episode of The Recognized Authority we explore this connection between mindset, self-talk, and success in challenging circumstances with extreme adventurer and former professional rugby player Damian Browne. Host Alastair McDermott and Damian discuss the transition from professional rugby to extreme adventuring, Damian provides a look into the inspiration he derives from ultra-endurance athletes, his deep-rooted dedication to improving as an athlete, and his eventual decision to embrace extreme adventures as a full-time career. They discuss the remarkable challenges he has faced along the way, including a medical evacuation during a cross-Atlantic expedition and the continuation of his journey solo against the odds. They dig into the importance of controlling self-talk for fostering a positive mindset, and how physical processes can access positive states of mind. Damian talks about managing the intricate balance between performance and safety during his expedition, and touches on practical aspects like learning how to live with discomfort. He is deeply self-aware, and is brutally honest with us about the mistakes in planning his most recent trans-Atlantic mission. Alastair and Damian discuss the critical need for external guidance and the role it plays in pushing oneself beyond conventional boundaries. Damian shares his new venture - Iron Mind Institute - aimed at encouraging individuals to embark on physical, mental, and emotional challenges that unleash their untapped potential. Tune in to this insightful episode and start your own journey towards a better mindset and personal growth! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/mastering-your-mindset/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
Strategizing for an Expert-Led Podcast: a Coaching Session
Have you ever thought about starting a podcast, but not sure where to begin? This episode of The Recognized Authority offers an exclusive behind-the-scenes look at a podcast strategy coaching call. Host Alastair McDermott coaches video expert Nina Froriep through various aspects of her podcast strategy and launch plan. Discover how podcasting can establish you as a thought leader and authority in your field. Alastair and Nina discuss how to provide value through entertaining and educational content that caters to audience interest. Learn the strategies of content repurposing and the power of leveraging interviews to create not only podcast episodes but also a plethora of other valuable content assets for wider distribution. They also discuss how sponsorship can add credibility to a podcast, and explore the significant impact of high-quality guests on the success of your podcast. Learn the vital role networking and connections play in securing high-profile guests, while also exploring the different categories of guest you can invite to your podcast. Alastair touches on essential technical aspects such as audio sound leveling, automated transcriptions, and microphone selection, all aimed at elevating the professional quality of your podcast. Tune in to this episode of The Recognized Authority to gain valuable practical knowledge and kickstart your podcast planning journey 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/podcast-strategy/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
Maximizing Revenue with Expert Video and Podcast Content with Sheryl Plouffe
Can experts monetize content? Can they do it when they don't have a large audience? In this episode of The Recognized Authority, Alastair speaks with Sheryl Plouffe, host of the Cash in On Camera podcast, and founder of Scalable Business Accelerator. They discuss realistic and effective approaches to monetize content through strategic relationships, turning them into prospects, partners, and platforms that maximize your revenue. They discuss monetization strategies in the B2B space, and discuss the importance of quality over quantity. An expert content platform can be effective when promoting your own high-value services, and to build relationships for strategic collaborations. Tune in today to discover how you can get more from your content. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/maximizing-revenue-with-expert-video-and-podcast-content 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
The 6 Essential Steps to Drive Sales and Leads with Louise McDonnell
In this episode of The Recognized Authority, Alastair McDermott chats with award-winning social media trainer and strategist, Louise McDonnell. Louise outlines a six-step strategy to enhance sales and lead generation, giving us an actionable roadmap to success. Alastair and Louise also discuss the importance of planning, website and social media optimization, captivating content creation, audience targeting, and complementing organic reach with paid promotions. This episode is jam-packed with practical tips that can help you use social media as a tool for business growth. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/6-steps-to-drive-sales-on-social/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How to Get High-ticket B2B Consulting Clients Using LinkedIn with Kathleen Celmins
In this episode of The Recognized Authority, Alastair McDermott chats with Kathleen Celmins about LinkedIn outreach, and why experts often don’t get paid a premium. Kathleen shares her strategy for LinkedIn outreach and gives a walkthrough detailing specifically how she does it. You’ll also learn why experts often struggle to receive fair compensation and Kathleen shares her solution to this issue. Don't miss this jam-pack episode! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/high-ticket-clients-from-linkedin/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How to Achieve Flow State and Master Productivity with Alistair McBride
What does "flow" mean, and does it really improve productivity? Alastair McDermott and Alistair McBride discuss flow state and deep work in episode 118 of The Recognized Authority. They discuss practical tips for optimizing your morning routine and tackling high-value tasks for maximum impact. Explore the cost of context switching and the importance of uninterrupted blocks of time for deep work. Gain valuable insights into the concept of "be-do-have," shifting from the mindset of “If I could just have (insert thing), I’d do more (work) and be a real (noun).” They discuss productivity and performance, and how to make leaps of improvement rather than settling for incremental progress. This episode will change how you think about deep work, your approach to tasks, and unlock your potential for success.
Introducing Authority Clips Daily [Pilot]
Introducing "Authority Clips Daily" In this episode of The Recognized Authority, your host Alastair McDermott shares an unexpected change in plans. He also takes the opportunity to share details on a new service offering: Authority Clips Daily. Recently, Alastair has been sharing 60-second video snippets on a daily basis. You may have seen these short vertical videos, extracted from various recordings featuring podcast guests such as Chris Do, Alex Sheridan, and Carol Cox. The Authority Clips Daily service - which is currently in the testing phase - transforms interviews, calls and long-form video into high-quality daily bite-sized clips for social media with minimal effort on your part. We are offering an exclusive opportunity to The Recognized Authority podcast listeners and email subscribers to sign up for a pilot of the service at a significantly discounted rate. We are doing this to fine-tune the process and gather testimonials and social proof. Authority Clips Daily is currently running the pilot program until the start of June 2023 so it is a time-sensitive pilot offer with limited availability. Imagine your LinkedIn being updated with top-notch videos daily, helping generate leads, expand your audience, and establish your authority. The commitment on your part is a maximum of two hours per month. We can only take a handful of participants at this stage, so if you're interested in boosting your social media presence and building your authority with daily high-quality videos, please sign up for the interest list at rec.nz/pilot. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairm... 👑 - TWITTER: https://twitter.com/WhatStrategy 👑 - FACEBOOK: https://www.facebook.com/TheRecognize... 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://therecognizedauthority.com
How to Plan Your Podcast with Alastair McDermott
How to Plan Your Podcast with Alastair McDermott
Increasing Productivity and Wealth Through Integrity with Anmol Singh
In this episode of The Recognized Authority, Alastair McDermott speaks with Trader/Investor & Author, Anmol Singh about Increasing Productivity and Wealth Through Integrity. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/increasing-productivity-and-wealth-through-integrity 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
The Art of Regular Video Content Creation with Alastair McDermott
Are you thinking about creating video content, but feeling hesitant? In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing. Alastair talks about some of the fears and challenges that can cause friction for those starting with video, and offers advice on how to push through them. He outlines a practical approach to creating content that will fill your social media calendar while only requiring a couple of hours of your time each month, and how this can tie in with a podcast or YouTube channel. Ready to revolutionize your content game ? Don't miss this must-listen podcast episode! Tune in now and level up your video creation. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/consistently-creating-video-content/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
The Key to Creating Successful Content with John Lee Dumas
Are you considering starting a podcast or struggling to grow your existing show? In this episode of The Recognized Authority, Alastair McDermott interviews podcasting legend John Lee Dumas of Entrepreneurs on Fire. They discuss the essential factors for standing out in the saturated content landscape and the importance of delivering real value to your audience. In this episode, you'll learn: Why you should ONLY create a podcast if you can provide the number one solution to a real problemHow to define a real problem and the pain points your podcast should addressAdvice for people in seemingly "boring" industriesWhere to start with content creation in today's competitive worldCommon mistakes podcasters make and how to avoid them Don't miss this insightful episode filled with practical advice and actionable tips to help you create a successful podcast that stands out from the crowd. If you're ready to level up your content game and provide real value to your audience, this video is for you! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/key-to-creating-successful-content/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
The Hidden Costs of Sticking to Old LinkedIn Habits with Irene Koehler
Discover how to maximize your LinkedIn presence and enhance your personal brand on this episode of The Recognized Authority. Host Alastair McDermott chats with "LinkedIn Whisperer" Irene Koehler as she shares her insights on building authority, visibility, and profitability. They discuss “old LinkedIn habits” you must avoid, how the platform has evolved beyond its job-hunting origins and why - alongside showcasing your expertise - it's also important to showcase your personality and be authentic in order to be relatable. They explore the challenges of content creation, the importance of consistency in building your online presence, and the benefits of experimenting with different formats. The conversation highlights the need to strike a balance between professionalism and personality while engaging with your audience on LinkedIn. So tune in and start transforming your LinkedIn presence today! “Many of us use LinkedIn like a resume "looking in the rearview mirror". You're reporting to me everything that you've been through, a historical document "I did this, and then I did this". That's not interesting, and sells you short. Think about how you show up on LinkedIn by looking forward, where you're going and reframe how you describe what you've been doing.” -- Irene Koehler on The Recognized Authority podcast “A dated perception about is that everybody and all the content on LinkedIn is super buttoned up and professional and very "by the book", and there's not much personality. Throw that away. Rewrite the script. One of the keys to using LinkedIn is to bring your whole self, your personality, your quirkiness, and have that be tied into who you are as a professional.” -- Irene Koehler on The Recognized Authority podcast 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/avoid-these-old-linkedin-habits/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com
How to Build Trust & Attract Your Dream Clients Through Video with Alex Sheridan
In this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part three of the series, host Alastair McDermott is joined by Alex Sheridan from Impaxs Marketing. Alex shares his insights into the fundamentals of building trust through video, even as platforms like LinkedIn, TikTok, and Instagram evolve over time. Alex and Alastair discuss the art of edutainment: how to balance entertainment with educational content to ensure you maintain viewer's interest, and build authority in your field. Check out this episode to discover the essentials of crafting compelling videos for LinkedIn, emphasizing consistency, message, and delivery that will make your brand standout.
How To Crush YouTube with Cyan Cooper
In this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn. In part two of the series, host Alastair McDermott is joined by YouTube expert, Cyan Cooper. Cyan shares his insights on how businesses can leverage YouTube to grow authority and revenue. He emphasizes the importance of doing research on your audience, packaging ideas to make them compelling, and how to structure content for maximum retention. He also gives tips on avoiding tangents and how to create self-contained videos that stand out in a crowded market. Alastair and Cyan discuss the challenges of creating long-form content for YouTube and how to leverage the platform's algorithm to increase viewership, so tune in to learn how you can create a bingeable channel on YouTube! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/crush-youtube/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/forconsultants/ 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com